Branding Specialist Intern (Summer 2025) **General Information** Req # WD00076299 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Wednesday, January 15, 2025 Working time: Full-time **Additional Locations** : * United States of America - North Carolina - Morrisville **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Job Responsibilites:** _Brand governance_ + Monitor, review, and respond to governance-related requests received through the Brand Help Desk and route complex questions to appropriate team members as needed + Identify gaps in guidelines based on real-life applications received through the Brand Help Desk + Continuously develop brand expertise and apply learnings to drive consistency within the Lenovo brand + Support the development and implementation of brand governance processes + Support brand advocacy initiatives and tasks as assigned + Proactively audit Lenovo-branded content to ensure brand alignment _Brand communications_ + Coordinate content for the ‘Unboxing the brand’ newsletter to the broader marketing organization on important brand updates + Maintain distribution lists for two target audiences (WW employees and creative agencies) on internal and external platforms _Brand platform management_ + Review content and participate in site audits/QA of Brand World platform and brand resources (PDF toolkits, templates, tools, etc.), assess for necessary changes and/or outdated/inaccessible content + Review and analyze Brand World site analytics, assess for trends/impact and craft actionable insights **Basic Qualifications:** + Currently enrolled in a relevant academic program (e.g., marketing, communications, graphic design, business) **Preferred Qualifications:** + Strong interest in branding, marketing, or related fields + Excellent communication skills, both written and verbal + Creative thinking and problem-solving abilities + Basic understanding of branding principles and concepts + Ability to work independently and collaboratively within a team + Attention to detail and a keen eye for design aesthetics + Enthusiasm for learning and willingness to take on new challenges _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._ **Additional Locations** : * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville