Austin, TX, US
1 day ago
Business Analyst, Marketing, Amazon Key
At Amazon Key, we are on a mission to empower customers to easily manage access to their homes and businesses. As part of the Amazon Devices and Ring organization, we invent new devices, software, and services to solve critical access problems for our B2C and B2B customers. The Amazon Key marketing team is looking for a Business Analyst to dive deep into our customers' journey and our marketing performance to uncover insights that will optimize how we take our products to market. Sound exciting? Keep reading!

You have analyzed customer journeys end to end and understand how to map a purchase journey. You have experience in performance-based marketing and know how to hone in on the right KPIs to optimize a campaign. You are attentive to detail, dive deep to quickly find the root cause of a problem, and synthesize insights into actionable business solutions.

In this role, you will represent the marketing team as you work closely with internal business intelligence teams to define metrics to measure, analyze large datasets, and create business reports. You will also work cross-functionally with stakeholders from product, sales, and engineering.

Key job responsibilities
• Own the design, development, and maintenance of marketing metrics, dashboards, and reports across our B2C and B2B businesses
• Define the data elements and data structure that our team should leverage to enable analytical and reporting capabilities
• Enable effective decision making by retrieving and aggregating data from multiple sources (incl. 1P data, marketing agency data, 3P advertising sites) and compiling it into a digestible and actionable format
• Prepare and deliver reports to the senior management team with customer insights, marketing performance analyses, and recommendations for improvements

A day in the life
You work across the marketing team to define and prioritize business questions. Working with the business intelligence team and other stakeholders, you seek out the right data sources and dive deep into the data to find answers. You work quickly to synthesize insights into actionable recommendations and improvements to report to senior management. You thrive in fast-paced environments and hold high standards for quality and timely delivery.

About the team
Amazon Key sits within the Ring and Amazon Devices organization. We innovate to deliver devices, software, and services to consumers and businesses. We often serve as the connective tissue between Smart Home/Devices, Logistics and Operations, and Retail/Shopping. We are a team of inventors and disruptors, and we index highly on customer obsession, ownership, action, operational excellence and collaboration.
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