Description Amazon Web Services (AWS), a subsidiary of Amazon.com and a leader in cloud computing, is seeking an experienced and data-driven Marketing Business Analyst to join our high-performing marketing team. In this pivotal role, you will be responsible for analyzing marketing data, uncovering insights, and providing strategic recommendations to drive business growth and optimize marketing performance. Key job responsibilities • Collect, analyze, and interpret complex data sets from various sources (e.g., web analytics, marketing automation, CRM, social media) to identify trends, opportunities, and areas for improvement. • Develop and maintain comprehensive dashboards and reports to track key marketing metrics, campaign performance, and return on investment (ROI). • Collaborate closely with cross-functional teams (marketing, sales, product, finance) to understand business objectives, gather requirements, and translate them into actionable data analysis and insights. • Design and execute ad-hoc analyses, experiments, and models to answer specific business questions and support data-driven decision-making. • Conduct in-depth market research, competitive analysis, and customer segmentation studies to inform marketing strategies and tactics. • Provide data-driven recommendations and actionable insights to optimize marketing campaigns, channels, and tactics for maximum impact and efficiency. • Assist in the development of marketing plans, forecasts, and budgets by providing data-driven insights and projections. • Communicate complex analytical findings and recommendations to stakeholders at all levels, including executive leadership, through clear and compelling data visualizations and presentations. • Stay up-to-date with industry trends, best practices, and emerging technologies in marketing analytics and data analysis. About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 3+ years of tax, finance or a related analytical field experience - 5+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience - Bachelor's degree or equivalent - Experience with SQL Preferred Qualifications - Experience with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce) is a plus. - Familiarity with multi-touch attribution models. - Project management skills and the ability to manage multiple priorities and deadlines. - Demonstrated ability to work collaboratively in a cross-functional team environment. - Intellectual curiosity, a passion for data-driven decision-making, and a commitment to continuous learning and improvement. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66,900/year in our lowest geographic market up to $143,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.