Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

Job Details:
Position Title: Business Analyst- Personalization Lead, Digital Experience Platform
Status:FT Admin Temporary, until December 2025
Hours:37.5 hours per week
Faculty/Department: Information Technology Services
Campus/Location:North Campus; Hybrid model (a mix of home and in-office workdays)
Salary:$95,910.00; starting salaries are determined based on qualifications and years of related experience.

Reports To:Product Owner

About Information Technology Services:

Humber Digital Innovation, Information Technology Services provides leadership for the continuous development of digital experiences delivered on a secure, flexible, and dependable IT environment built on a foundation of transparency, collaboration, client focus, and respect. Together we transform client ideas into results, leverage technology to enable student engagement and success, support students and employees in the journey of discovery, deliver integrated digital solutions to improve collaboration and communication across the Humber community, and improve business processes to enable better decision-making. Digital Innovation, Information Technology Services is always striving to enhance the digital experience for students, staff, and visitors.

About the Business Analyst- Personalization Lead Role:

To support continued platform development and site migration, the DXP team is seeking a Business Analyst - Personalization Lead. This position will play a vital role in supporting the DXP solution by supporting tailoring and personalization of delivered web content to support desired user journeys and experiences. The personalization lead will play an active role in guiding the direction of personalization of Humber web properties, including the identification of personalization opportunities, design and development of campaigns and experiments, analysis of experiment results and on-going optimization of delivered experiences.

The personalization lead is responsible for guiding and directing all efforts at adapting, tailoring and personalizing web content for Humber audiences. They consult with departments and groups within Humber to identify objectives and desired outcomes. The personalization lead supports the analysis and evaluation of existing web experiences and journeys, and identifies opportunities to refine and tailor the delivered web experience to different audiences and segments within the Humber community. They are responsible for defining, designing, testing and evaluating tailoring and personalization experiences in order to continue to refine the relevance of Humber web content.

Responsibilities of the role include:

Lead all web tailoring and personalization efforts and ensuring that delivered web content is relevant and appropriate for target audiencesOversee the effectiveness of all tailoring and personalization web interactions in delivering optimal experiences, supporting meaningful calls to action and optimizing conversion ratesSupport the definition and elaboration of user journeys and desired experiences within digital interactionsConsult with groups across Humber in defining desired experience and journey outcomes and identifying opportunities for tailoring and adaptation of web contentIdentify and formally define experiments to evaluate and test how the delivered web experience can be further refined and optimizedGuide the analysis and review of experimentation results and using the results to further optimize personalization campaignsSupport and guide client groups in understanding and interpreting experiment results and providing data-driven insights into effective tailoring and personalization approachesSupport and consult with client groups in identifying further tailoring and personalization opportunities

Find Your Spot at Humber
At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.

We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.

If you are interested in working in higher education and are looking to contribute to the largest Polytechnic in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

Job Details:
Position Title: Business Analyst- Personalization Lead, Digital Experience Platform
Status:FT Admin Temporary, until December 2025
Hours:37.5 hours per week
Faculty/Department: Information Technology Services
Campus/Location:North Campus; Hybrid model (a mix of home and in-office workdays)
Salary:$95,910.00; starting salaries are determined based on qualifications and years of related experience.

Reports To:Product Owner

About Information Technology Services:

Humber Digital Innovation, Information Technology Services provides leadership for the continuous development of digital experiences delivered on a secure, flexible, and dependable IT environment built on a foundation of transparency, collaboration, client focus, and respect. Together we transform client ideas into results, leverage technology to enable student engagement and success, support students and employees in the journey of discovery, deliver integrated digital solutions to improve collaboration and communication across the Humber community, and improve business processes to enable better decision-making. Digital Innovation, Information Technology Services is always striving to enhance the digital experience for students, staff, and visitors.

About the Business Analyst- Personalization Lead Role:

To support continued platform development and site migration, the DXP team is seeking a Business Analyst - Personalization Lead. This position will play a vital role in supporting the DXP solution by supporting tailoring and personalization of delivered web content to support desired user journeys and experiences. The personalization lead will play an active role in guiding the direction of personalization of Humber web properties, including the identification of personalization opportunities, design and development of campaigns and experiments, analysis of experiment results and on-going optimization of delivered experiences.

The personalization lead is responsible for guiding and directing all efforts at adapting, tailoring and personalizing web content for Humber audiences. They consult with departments and groups within Humber to identify objectives and desired outcomes. The personalization lead supports the analysis and evaluation of existing web experiences and journeys, and identifies opportunities to refine and tailor the delivered web experience to different audiences and segments within the Humber community. They are responsible for defining, designing, testing and evaluating tailoring and personalization experiences in order to continue to refine the relevance of Humber web content.

Responsibilities of the role include:

Lead all web tailoring and personalization efforts and ensuring that delivered web content is relevant and appropriate for target audiencesOversee the effectiveness of all tailoring and personalization web interactions in delivering optimal experiences, supporting meaningful calls to action and optimizing conversion ratesSupport the definition and elaboration of user journeys and desired experiences within digital interactionsConsult with groups across Humber in defining desired experience and journey outcomes and identifying opportunities for tailoring and adaptation of web contentIdentify and formally define experiments to evaluate and test how the delivered web experience can be further refined and optimizedGuide the analysis and review of experimentation results and using the results to further optimize personalization campaignsSupport and guide client groups in understanding and interpreting experiment results and providing data-driven insights into effective tailoring and personalization approachesSupport and consult with client groups in identifying further tailoring and personalization opportunities

About You:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success If this sounds like you, keep reading:

Education

A degree in a Business or Technology discipline

Experience/Skills

A minimum of five years of experience in business analysis, IT, or digital transformation A minimum of three years of progressive experience in designing, developing, evaluating and optimizing personalization experiences in web platforms

Skills sought in a successful candidate include:

Expert understanding of tailoring and personalization of web content to deliver effective experiences and user journeys and optimize conversion rates of site visitorsExtensive experience in evaluating web interactions and identifying and refining audience segments to support tailoring and personalization effortsStrong experience in designing and specifying optimal web experiences and interactionsExperience in designing sites hosted on leading DXP/CMS systems Experience with designing and developing sites for Drupal 10, Drupal multisite and Acquia Site Studio is highly desirableKnowledge and experience in using VWO Personalization is highly desirableExtensive experience in the design of experiments and the use of data-driven approaches to evaluate the results and effectiveness of tailoring and personalization campaignsStrong analytical and data analysis skills and the ability to effectively interpret and translate raw data into meaningful results and understandingSolid understanding of Google Analytics and the ability to conduct in-depth analysis and reporting of web traffic data to evaluate current web experiences and identify optimal future content adaptation strategiesSolid understanding of search engine optimization (SEO) activities and analyzing search data for context and search intent of visitors to Humber web sitesSuperior oral and written communication and interpersonal skills, including excellent active listening skillsExcellent presentation and reporting skills and experience in presenting to management and executive audienceProblem-solving and root cause analysis skillsExperience working in an agile mode of operationsExperience managing work in Microsoft Azure DevOpsHigher education or public sector experience is highly desirable

If this sounds like you, we'd love to hear from you At Humber Polytechnic we don't just accept difference we celebrate it Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber

What's in it for you?

An opportunity to be a part of building Humber's future. Be part of a diverse, hard-working, and supportive team.Tools and technology that will allow you to succeed at your job.Amazing perks

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.

Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.

Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber’s diverse workplace also supports Francophone workers and young workers.

Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment (humanrights@humber.ca).

About You:
You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success If this sounds like you, keep reading:

Education

A degree in a Business or Technology discipline

Experience/Skills

A minimum of five years of experience in business analysis, IT, or digital transformation A minimum of three years of progressive experience in designing, developing, evaluating and optimizing personalization experiences in web platforms

Skills sought in a successful candidate include:

Expert understanding of tailoring and personalization of web content to deliver effective experiences and user journeys and optimize conversion rates of site visitorsExtensive experience in evaluating web interactions and identifying and refining audience segments to support tailoring and personalization effortsStrong experience in designing and specifying optimal web experiences and interactionsExperience in designing sites hosted on leading DXP/CMS systems Experience with designing and developing sites for Drupal 10, Drupal multisite and Acquia Site Studio is highly desirableKnowledge and experience in using VWO Personalization is highly desirableExtensive experience in the design of experiments and the use of data-driven approaches to evaluate the results and effectiveness of tailoring and personalization campaignsStrong analytical and data analysis skills and the ability to effectively interpret and translate raw data into meaningful results and understandingSolid understanding of Google Analytics and the ability to conduct in-depth analysis and reporting of web traffic data to evaluate current web experiences and identify optimal future content adaptation strategiesSolid understanding of search engine optimization (SEO) activities and analyzing search data for context and search intent of visitors to Humber web sitesSuperior oral and written communication and interpersonal skills, including excellent active listening skillsExcellent presentation and reporting skills and experience in presenting to management and executive audienceProblem-solving and root cause analysis skillsExperience working in an agile mode of operationsExperience managing work in Microsoft Azure DevOpsHigher education or public sector experience is highly desirable

If this sounds like you, we'd love to hear from you At Humber Polytechnic we don't just accept difference we celebrate it Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber

What's in it for you?

An opportunity to be a part of building Humber's future. Be part of a diverse, hard-working, and supportive team.Tools and technology that will allow you to succeed at your job.Amazing perks

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.

Equity, Diversity, and Inclusion
Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity-deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post-secondary environment.

Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self-identify. Humber’s diverse workplace also supports Francophone workers and young workers.

Accommodation
Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti-Discrimination Statement
At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment (humanrights@humber.ca).