Kforce has a client seeking a hybrid Business Analyst/Data Analyst to join their team in Orlando, FL. Summary: The Business Analyst/Data Analyst creates, develops, and executes the strategy and roadmap for technologies in one or more functional areas. This person builds business cases, engages internal and external stakeholders, formulates key performance indicators, launches product features, and measures business outcomes. Key Tasks: * Business Analyst/Data Analyst develops and supports product strategy for one or more functional areas, including executing the vision for assigned projects, conducting market research and planning, designing concepts and user cases, and completing feasibility analyses * Drives innovation and change management activities and builds business cases for product ideas * Initiates and oversees the coordination of systems and applications throughout the product lifecycle from strategic definition to end-of-life planning * Gathers, organizes, analyzes, and documents business requirements on products and services offered by competitors in order to understand market needs and user pain points to create product solutions * Works with cross-functional teams to design, specify, document, prioritize, and execute product vision, including obtaining alignment and buy-in from key stakeholders * As a Business Analyst/Data Analyst, you will manage product launch collateral, including user documentation, marketing collateral, and demonstrations * Measures and reports product performance and quality * Provides market, industry and competitive expertise and analyses to drive product performance