Business Development, Affiliates-BGC
lazada
The role
The Lazada Affiliates or LazAffiliates team takes care of growing the network base of affiliate partners, to help grow the following for the Lazada platform; daily active users, orders, and GMV.The LazAffiliates B2C team is divided into 2; Retention and Business Development.
-The B2C Retention team takes care of established and active partners, while
-The B2C Business Development team takes care of partners that are newly acquired and in the incubation stage to ensure we keep growing our pipeline and have a constant flow of quality new partners
Key Tasks & Responsibilities
- Apply business development strategies to onboard & activate new business partners that have potential to be successful affiliate partners.
- Track progress and continuously generate high-quality leads by identifying new potential partners, including but not limited to KOLs, Influencers, Content creators and Mobile Individuals.
- Responsible for managing relationships & driving data-driven analysis and optimization solutions to scale partner performance in the acquisition and incubation phase.
- Coordinate operations with internal stakeholders such as but not limited Commercial, Marketing Solutions, Campaigns, Comms and PR, Marketing for joint projects.
- Monitor and analyze the performance of accounts and programs against set KPIs for the period as well provide insights and recommendations post-campaign based on data to improve future executions
- Work with the Regional team for new product launches aimed at enhancing the overall partner experience.
The Lazada Affiliates or LazAffiliates team takes care of growing the network base of affiliate partners, to help grow the following for the Lazada platform; daily active users, orders, and GMV.The LazAffiliates B2C team is divided into 2; Retention and Business Development.
-The B2C Retention team takes care of established and active partners, while
-The B2C Business Development team takes care of partners that are newly acquired and in the incubation stage to ensure we keep growing our pipeline and have a constant flow of quality new partners
Key Tasks & Responsibilities
- Apply business development strategies to onboard & activate new business partners that have potential to be successful affiliate partners.
- Track progress and continuously generate high-quality leads by identifying new potential partners, including but not limited to KOLs, Influencers, Content creators and Mobile Individuals.
- Responsible for managing relationships & driving data-driven analysis and optimization solutions to scale partner performance in the acquisition and incubation phase.
- Coordinate operations with internal stakeholders such as but not limited Commercial, Marketing Solutions, Campaigns, Comms and PR, Marketing for joint projects.
- Monitor and analyze the performance of accounts and programs against set KPIs for the period as well provide insights and recommendations post-campaign based on data to improve future executions
- Work with the Regional team for new product launches aimed at enhancing the overall partner experience.
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