Grow lines of service as defined by management by developing and retaining referrals from physicians and other key non-physician referral sources.
ESSENTIAL FUNCTIONS:
· Work closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education to staff to generate referral sources.
· Develop strong relationships with key referral sources and their personnel, identifying new opportunities for partnering and growth.
· Manage leads from referral sources and ensures efficient admissions process for clients.
· Expeditiously document all activity in company Customer Relationship Manager (Salesforce).
· Work closely with corporate Consumer Marketing team to ensure utilization of their resources and implementation of best practice in brand development.
· Coordinate with clinical assessment team on referrals for admission based on the facility services offered.
· Educate patients, families, community and other referral sources on programs, services and amenities provided within facility.
· Coordinate the completion of admission process and ensure appropriate resources are obtained.
· Travel frequently within community, schedule meetings and develop contacts/referral sources; document referral sources within appropriate contact management system; report on referral/activity management, as defined by management.
· Develop events and educational forums that demonstrate organization's thought leadership and provide an opportunity to identify potential referral sources and maintain existing referral relationships.
· Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results.
· Represent facility in professional forums and communicates mission in all outreach and interactions.
· Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities.
· Provide initial and on-going clinical assessments of patients and manages admissions process, if appropriately licensed/certified and/or experienced to provide those services.
OTHER FUNCTIONS:
· Perform other functions and tasks as assigned.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
· Bachelor's degree in Marketing or related health or social services field required. Master's degree, as it relates professional license for clinical assessment requirements of the role, required.
· Four or more years’ related experience in healthcare business development role required.
· One or more years’ supervisory experience required.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
· Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.