Work closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education to staff to generate referral sources. Develop strong relationships with key referral sources and their personnel, identifying new opportunities for partnering and growth. Manage leads from referral sources and ensures efficient admissions process for clients. Expeditiously document all activity in company Customer Relationship Manager (Salesforce). Work closely with corporate Consumer Marketing team to ensure utilization of their resources and implementation of best practice in brand development. Coordinate with clinical assessment team on referrals for admission based on the facility services offered. Educate patients, families, community and other referral sources on programs, services and amenities provided within facility. Coordinate the completion of admission process and ensure appropriate resources are obtained. Travel frequently within community, schedule meetings and develop contacts/referral sources; document referral sources within appropriate contact management system; report on referral/activity management, as defined by management. Develop events and educational forums that demonstrate organization's thought leadership and provide an opportunity to identify potential referral sources and maintain existing referral relationships. Utilize analytic tools, such as Salesforce, to effectively plan and evaluate activity to optimize results. Represent facility in professional forums and communicates mission in all outreach and interactions. Create outreach initiatives that will regularly communicate facility mission with referral sources through phone, email, e-blast, written notes, events, networking and other professional activities. Provide initial and on-going clinical assessments of patients and manages admissions process, if appropriately licensed/certified and/or experienced to provide those services.