Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities. Responsible for the development of a communication strategy that nurtures and enhances relationships. Provides insight on lead source effectiveness for all pipeline sources. Collaborates with internal teams to ensure alignment of business goals.

Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources

Lead Customer Relationship Management (CRM) strategy sending engaging cold outreach and other communications to attract new prospects

Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking

Enhance and optimize CRM processes including messaging, content, frequency, and target audiences

Help collect & organize diligence documents and necessary documentation during the initial diligence process

Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection and evaluation

Coordinate with partners for annual prospecting events) and attend lead sourcing industry events. Work with internal events teams to provide materials for events

Utilize internal teams and personal research needed to populate the prospect pipeline/database

Collaborate with internal business partners to address and resolve inquires as necessary

Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness

Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries

Job Specifications

Typically has the following skills or abilities:

Bachelor’s Degree in Business Administration, Business Management, Operations, or related field or equivalent experience

2+ years’ experience in Sales, Sales Support, Marketing, Operations or related field, preferred

Previous experience in identifying and engaging with potential leads or prospects.

A natural relationship builder with excellent communication and interpersonal skills, ability to influence and engage with professionals at various levels

Able to manage multiple tasks, timelines, and follow-ups without missing details

Capable of quickly understanding a process, tools, nuances of prospect/lead generation

Prior experience using CRM software to manage pipelines, track interactions, and generate reporting

Strong organization skills to prioritize multiple tasks while working effectively in a very fast paced and dynamic environment

Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events

Strong problem solving, analytical and critical thinking skills

Proven ability to understand business objectives, business environment and products

Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members

#LI-VENTURES

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $58,656.00 - $92,328.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. 

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.