Identifies Home Health and/or Hospice marketing opportunities by performing a competitive analysis of the market and develops marketing plans/strategies that increase market share with external referral sources including Assisted Living, Skilled Nursing and other Long term care facilities. Executes business plans by creating supportive marketing materials, and establishing/maintaining relationships to promote awareness, preference, and usage of Aurora at Home products and services (either Home Health and/or Hospice).

Major Responsibilities:

Performs a competitive analysis of the market, which includes benchmarking, trending, and tracking of data to determine effective marketing plans. Identifies and monitors marketing opportunities to grow market share.Develops and implements marketing plans and strategies that support market growth and return on investment. Implements trackable, measurable programs, and assists in strategically planning future markets and opportunities to increase revenue. Maintains tracking systems and reports to monitor/evaluate referrals/admissions, revenue, and market share advancement.As appropriate, consults with and acts as a principle relationship manager with internal departments, outside organizations, physicians, and/or community partners to optimize market growth, increase awareness/preference/usage of services. Executes business development strategies to fulfill the revenue goals. Develops relationships with providers and external accounts and works with internal staff to strengthen referral and admission development.Coordinates marketing, educational tools, brochures, and signage as well as staff needed for business development and community events.Determines allocation for budgets related to marketing and business development functions.Assists with the development and coaching of staff in effective promotion strategy of services and products in the community.

Licensure, Registration, and/or Certification Required:

None Required.

Education Required:

Bachelor's Degree in Marketing or related field.

Experience Required:

Typically requires 5 years of experience in Home Health/Hospice/HME/Respiratory marketing and business development that includes experiences in developing and executing business development/sales plans to increase revenue, creating supportive marketing and communications materials, and performing competitive marketing analysis.

Knowledge, Skills & Abilities Required:

Demonstrated skills in business development activities such as successful relationship building strategies, promoting products/services to existing/new clients, and experience in meeting financial targets.Demonstrated success in executing service line or brand-based marketing programs with documented, verifiable results.Strong consultative and problem solving skills.Strong negotiation skills.Excellent leadership, interpersonal, and communication skills essential to accomplish goals through coordination and direction of others.Demonstrated proficiency in the use of Microsoft Office (Excel, Access, PowerPoint and Word) or similar products preferred.Ability to effectively and efficiently manage multiple projects from various sources.Excellent organizational and communication skills.

Physical Requirements and Working Conditions:

Ability to carry and lift up to 25 pounds.Daily travel results in exposure to related road and weather hazards.Operates all equipment necessary to perform the job.Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.