SUMMARY OF POSITION
Under the supervision of the Manager of Business Development and in collaboration with the Business Development Council, the Business Development Liaison plays a critical role in building strong, professional, long-term relationships among physicians and their teams, outpatient healthcare providers, EMS, employers, and other stakeholders who conduct business with AnMed.
Through all interactions, the Liaison serves as a promoter of AnMed as the preferred healthcare provider in the market, an educator of AnMed’s portfolio of clinical capabilities and services, a facilitator to resolve issues, a connector to meet referral and other clinical needs, and communicator to share important news and information between parties.
SPECIFIC DUTIES AND RESPONSIBILITIES
Collaborate with AnMed Business Development Council to prioritize opportunities for interacting with our stakeholders and promoting AnMed’s clinical services.
Establishes, develops, and maintains effective and engaged relationships with physicians and their teams, outpatient healthcare providers, EMS, employers, and other stakeholders through routine face-to-face meetings, spending approximately 80% of time in the field.
Promote. Help position AnMed as the preferred healthcare provider in the market by delivering positive messages of AnMed’s work in interactions with stakeholders.
Educate. Inform all stakeholders, particularly physicians, of the portfolio of clinical services and capabilities AnMed has to serve the community. (Requires self-starter and curious qualities to become educated and updated on the myriad and complex set of services).
Facilitate. Act as a broker between stakeholders to connect the appropriate parties to communicate and resolve issues. Takes ownership for the resolution process, coordinates with appropriate operational leaders, escalates as appropriate, and communicates back to stakeholders on a timely basis to close the loop.
Ensures obstacles to business growth and retention are identified and minimized/eliminated using sound ethical judgment that stays within legal/regulatory boundaries.
Communicate. Support two-way communication between the physicians and other stakeholders, including the health system utilizing the most efficient, appropriate and effective communication tools that are customized to accommodate the preferences of individuals.
Acts as the primary contact for communication needs between health system and stakeholders to ensure a coordinated and collaborative approach that minimizes disruption to stakeholders
Works with the Medical Group where appropriate to recruit and onboard new physicians. This includes, but is not limited to, orientation to the health system and introducing the physicians to other physicians and the community to ensure ease of practice, assimilation into the organization’s culture, and educating them on the various services within the network to meet their patients’ needs.
Host promotional and sponsorship events to educate AnMed’s stakeholders of our presence and services in the community. Collaborates with the appropriate partners the planning, set-up, staffing (including recruiting volunteer support), take-down, and debrief of each event. Such events could include golf tournaments, local community events (e.g., Anderson Spring Soiree, Rhythm on the River), healthcare events (e.g., HeartWalk, YMCA Midnight Run, health screenings), and other opportunities to promote AnMed and demonstrate our position as an engaged business neighbor and community partner.
Take ownership and creativity in finding face-to-face ways to promote AnMed in a positive manner to the communities we serve that are aligned with our brand, strategy, and marketing priorities. Collaborates with Marketing to secure necessary collateral, “swag”, and other material to accompany business development efforts.
Maintain thorough electronic documentation in sales-oriented database to record interactions, to document issues and resolution, and to communicate to others where appropriate.
EDUCATION/QUALIFICATIONS
Bachelor’s degree in communications, marketing, healthcare administration or related field preferred.
Minimum three years’ business development or sales experience promoting a large organization to various stakeholders. Healthcare experience and physician relations highly preferred.
Demonstrated ability to achieve predetermined key performance indicators, including growth targets.
Working knowledge of legal and regulatory issues in the healthcare industry, particularly with respect to interacting with physicians and other referral sources.
Must be proactive and a self-starter with exceptional relationship and communications skills.
Must be willing to work at corporate-sponsored events on weekends, evenings, and other times when needed.
Must be willing to travel locally/regionally to various locations, including physician offices, employers, sponsorship events, etc. (80% of work time).