Function:

Experienced Business Development Manager Wanted for Barco Healthcare in Philadelphia/S. New Jersey Area

 

Barco Healthcare is seeking a seasoned Business Development Manager (BDM) for our Diagnostic Imaging business segment. This role involves leveraging a business-to-business (B2B) sales process to bring highly technical products to market through and with our business partners. The ideal candidate will effectively communicate with End Users, Key Opinion Leaders, and Partners to generate demand and ensure the clear understanding of Barco’s clinical, operational, and financial solution advantages. Barco is renowned for providing “best in class” medical solutions designed for primary imaging applications.

 

Position Overview:

 

Achieve sales targets from business with assigned target accounts

Prospect to build a healthy funnel and close deals with a high degree of autonomy

Proficient demonstration of skills inclusive of technology, clinical, and workflow advantages within the market segment

Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery to close

Initiate and drive net-new business growth through lead follow-up and relationship selling

Inspire positive customer experiences, outcomes, and product adoption

Fulfill Barco value proposition

Engage and establish relationships within the medical imaging community

Strategically manage time, travel, expenses, and company resources

Position is remote, based in either Ontario or Quebec

 

Key Responsibilities:

 

Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging

Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities

Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment

Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors

Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources

Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase

Attend and engage in events within the region when assigned by leadership

Build the funnel while networking within the community

Build regional strategy, alignment, and execution across value-added partners

High sense of urgency with the follow-up on leads and new opportunities

Regional account action plan collaboration, cadence, and execution

Report market intelligence and competitive analysis on an ongoing basis

 

We are looking for a candidate who has:

 

A minimum holding of a bachelor’s degree (business, marketing, engineering, medical, or related focus)

Healthcare and/or capital equipment sales experience preferred

Minimum 5 years of sales experience in an industry that requires complex sales

Experience interacting with physicians and business executives as part of a complex sales process

Proven business acumen, presentation building and delivery skills, and technical knowledge

Strong working knowledge of Microsoft Office applications, including Excel, PowerPoint, and Word

Excellent presentation skills

Successful, documented sales track record of achievement as a top performer

Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.

Familiarity with CRM systems is required

A dynamic, entrepreneurial, enthusiastic, hard-working, tech-savvy, self-motivated individual with a strong interest and ability to perform with a high degree of autonomy

Must be able to travel 50% of the time to designated target accounts and possess an active passport

Good technical acumen, with the ability to quickly learn and effectively use new tools and platforms.