Job Overview
The Fluke Reliability Business Development Representative will connect with prospects and existing customers to generate MQLs that can be converted to new business.
The BDR’s role is to aggressively identify and qualify new business opportunities for the Fluke Reliability portfolio (Pruftechnik, eMaint and Azima DLI) by connecting with prospects via telephone, email, and social media. Once qualified and the necessary information is gathered, the lead will be directed to the appropriate Sales contact for conversion to SQL.
The role is responsible for managing top of funnel and lead qualification that can generate pipeline opportunities for the Sales teams as well as add-on sales for existing customers. The position reports to the Growth Marketing Manager and supports a broad portfolio of solutions-based products and software.
Key Responsibilities
Responding in a timely manner to incoming inquiries, including requests for information, product demos, services and upsell/cross-sell opportunities. Adhering to a defined process; convert incoming leads into MQLs that can be directed to the appropriate Sales function for further development into Opportunity pipeline. Hit KPI targets based on proactive activities needed to succeed in the role (dials, contacts, appointments set, LinkedIn connections, services scheduled etc.). Researching prospects to determine key qualification data (company size, vertical information, buying intent, decision maker status). Identifying targets and calling on new prospects to introduce them to Fluke Reliability, generating interest/demand and moving the prospect along in the early stages of the sales process. Developing additional leads and contacts that fit the ICP and moving them through the Marketing funnel. Leverage the Growth Marketing platforms (Salesforce, Five9, LinkedIn Sales Navigator) and updating CRM/Salesforce database with all activities.
Qualifications/Skills/Competencies
Minimum 1-3 years experience in telemarketing, inside sales or demand generation (enterprise software, SAAS, and/or technology, B2B) Cold-calling expertise in a B2B lead-generation environment Excellent verbal and written communication skills Self-starter with a proven track record of meeting and exceeding goals Energy and drive, ability to pivot – a dynamic individual who thrives being part of a fast-growing business Team player possessing the desire to grow within an organization A strong background in technology; knowledge of software as a service (SAAS) technology is a plus Bachelor’s degree or equivalent experience
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.