Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development solutions, e-learning solutions, and association advising services.
We are currently seeking a candidate to join our Business Development team as a Business Development Representative to assist with identifying opportunities to grow company revenue. As our Business Development Representative, you will be responsible for using our Salesforce to rapidly respond to inbound marketing leads and identify sales opportunities for our Business Development Directors. To be successful in this role, you must develop in-depth knowledge of our solutions and articulate their value to our prospects. In this role, you will create and execute sales campaigns, gather important business intelligence and work strategically with corporate-level marketing and business development teams.
The ideal candidate may be based out of the Alpharetta, GA, Gainesville, FL, or McClean, VA office, working a hybrid schedule (both in-office and work from home.)
Responsibilities Inbound Lead Sales Campaign Creation (40%): In coordination with existing marketing campaigns, this position is responsible for the creation of complementary sales campaigns. These will be deployed and managed in our sales enablement tool. The individual in this position will execute and adjust sales campaigns as necessary to increase effectiveness and prospect engagement.Business Intelligence (25%): Responsibility for gathering actionable intelligence on competitor capabilities, the association industry, and firmographic data on a regular basis. Convey findings to the sales, marketing, and product teams, as well as to apply it to the sales campaign strategies being executed. Establish and maintain oneself as a knowledge leader and subject matter expert on each of the Naylor products and services. Corporate Event Lead Generation (20%): Serve as an ambassador for Naylor while traveling to on-site events and engaging in meaningful and purpose-driven conversations with booth visitors and event attendees to convey the value of Naylor’s services while identifying potential revenue generating opportunities. Inbound Lead Follow-up (15%): Follow-up on association prospects received via inbound leads, web chat, form submissions and events. Present Naylor’s Corporate Capabilities to the potential clients and correlate their needs with the goal of setting up an appointment with the Business Development team. Responsibility for seeking out and identifying new leads independently via prospecting in various targeted verticals in support of corporate sales initiatives. Utilize various channels (phone calls, emails, social media, networking events) to initiate contact and establish relationships with potential clients.Collaborate closely with the sales team to schedule meetings and facilitate smooth handoff of qualified leads.Collaborate with marketing and product teams to provide valuable feedback and insights from the market.Other duties as assigned. Qualifications Bachelor’s degree is strongly preferred. Associate degree and equivalent work experience is required. 1-2 years of experience in sales or account management position with an interest in a sales/business development career.Possess proven and demonstrated verbal communication skills and capabilities in all business interactions. Must be able to effectively present information to associations (external clients and prospects) and internal teams. Must have strong demonstrated writing skills; must be able to write effective, professional e-mails and other forms of written business communications. Must possess proven skills in telephone sales and customer relationship building. Must be able to ask questions, listen, build rapport, and bring the client to “yes”. Must be a highly self-motivated individual, with strong organizational and time management skills, attention to detail and the capacity to work with limited direct supervision. Must have proficiency in computer skills, specifically Microsoft Word and Excel, and CRM tools and applications. Must commit to and embrace the Company’s operating values of honesty, integrity, respect for others and the spirit of teamwork.Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.
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