Job title: Business Marketing Manager META (Personal Health)
Generates long-term business value for identified target audiences and for the Company via delivering and managing Superior Propositions or Superior Presence. The role harnesses consumer and market intelligence and insights to create demand and foster Brand Strength. Focuses time on strategic marketing activities such as the adoption and adaptation of the global integrated innovation and communication roadmap into locally relevant strategies, guiding the localization of global content as well as filling gaps.
Your role:
• Leads the development of a regional integrated innovation and communication roadmap, covering new product launches, Commercial Innovation, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives.
• Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey at various touchpoints, ensuring the creation of consumer-centric insights and the articulation of behavior shifts required to meet business goals.
• Develops pricing strategies in coordination with regional RGM and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
• Ensures overall consistency in guiding the Consumer Experience Journey by category/sub-category across touchpoints, ensuring adherence to global category brand positioning and visual identity for seamless consumer experiences.
• Guides insights teams to gather local consumer, market, competition, and trend insights, facilitating the flow of actionable data to global teams to inform and optimize product innovation and commercial strategies.
• Monitors and analyzes in-market results in collaboration with Consumer and Commercial analytics teams, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
• Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
• Assists in the development and execution of the rolling Business Region plan, managing A&P (Advertising & Promotion) effectively to support the zone’s growth, innovation, and competitive positioning.
• A career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.
You're the right fit if you have :
• Master or Bachelor's degree in Marketing, Business Administration, or related field.
• +10 years of experience in the marketing function of a large/multinational organization preferably in FMCG
• Demonstrated track record of successful ability to manage large and complex projects or engagements.
• Solid marketing background, with a key focus on brand/ category management, strategic planning, understanding multicultural different business models, converting consumer insights into right actions, portfolio management
• Requires in-depth knowledge of business strategies, goals and ability to translate into marketing objectives/jobs to be done to deliver strong annual plans.
• Comprehensive know-how to set up the right Go-to-Market models, ensuring the right portfolio with the right channels, serving the right consumers.
• Strong collaboration and management skills, to work closely with multi-pillars across districts; sales, marketing, finance and supply teams.
• Excellent level of both written and spoken English
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This role is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
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