This role is categorized as HYBRID. This means the successful candidate is expected to report to Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
General Purpose of Position:
The primary purpose as the Cadillac Assistant Marketing Manager - Sedans, V-Series is to provide support and oversee the lifecycle management of the CT4, CT5 and V-Series, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the Marketing Manager.
Main Duties and Responsibilities include:
Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for CT4, CT5, V-Series.
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process.
Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications (Internal and External), Product and Advertising teams.
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training.
Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution.
Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering.
Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product. (Would recommend some reference to EDAI/PDM collaboration)
Implement innovative strategies to elevate the customer experience, to achieve brand goals.
Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of Cadillac umbrella positioning.
Lead execution around V-Series specific training, immersions and ownership experience.
Requirements:
Bachelor’s degree required 5+ years of product marketing or marketing COE functional experience Proven working experience in project management
Skills and Abilities:
Ability to work well in a complex team environment
Ability to work effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Proven ability to use complex data to form in-depth analytical insights
High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Ability to travel, 10-15% Domestically
Additional Job DescriptionPreferred qualifications:
Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus
Dealer contact preferred
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-MO1
About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.