Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Warren - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.

As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Campaign Management Lead is a cornerstone role in building and scaling world-class CRM marketing capabilities at General Motors. In this role, you will collaborate with cross-functional teams and colleagues, assisting in the development of global marketing programs for the brands and other business units. This position will oversee and manage the end-to-end execution of cross channel marketing journeys from helping advise on execution strategy, to coordination of requirements, optimization and setup. 

This role requires a self-starter, with deep expertise in the marketing technology and customer experience best practices with a deep understanding of Marketing Journeys and Campaign Operations. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. This role will be a key liaison across the business stakeholders and various teams across the Customer Engagement organization. 

What you will do (Responsibilities)

Engage with our Lifecycle Marketing team to oversee and execute 1:1 marketing programs/campaigns. This includes ownership of automation and ad-hoc programs executed on Adobe Campaign, AEP, AJO and other parts of our MarTech stack.  Drive the execution and transformation from traditional campaign strategy to a personalized journey-based campaign strategyProvide input on strategy, creative direction, tactical planning and executionInfluence and lead EPS vendor teams to create best in class CRM programsWork closely with the activation team to provide requirements, consult on program logic, program architecture, and coordinate end to end testingEnsure tactics are completed on time and on budget, while adhering to all brand guidelines.Evangelize the adoption of MarTech tools and best practicesExecute Brand initiatives, including but not limited to coordinating with Media, Web and other channels.Manage all corporate and brand level updates coming from Marketing Operations. Ex: Prioritization requests, intake process etc.

Additional Job Description

Your skills & Abilities (Required Qualifications)

Minimum of 5 years of experience within Marketing, specifically MarTech, Operations, Campaign Management, CRM or Marketing AnalyticsBachelor’s degree required, preferred in marketing or business, MBA or master’s degree preferredExpert level knowledge of Adobe Marketing products (Adobe Experience platform, Adobe Campaign, Adobe Journey Optimizer), or Salesforce Marketing Cloud or similar ecosystemDemonstrated knowledge of planning and execution of marketing and branding activitiesExperience in 1:1 marketing, Email operations, with general experience in other direct marketing channels (SMS, social, web)Understanding of modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI /ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital asset management (DAM), etc.Experience in journey orchestration, user flow design and documentation of campaign requirements Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurementKnowledge and understanding of omni channel digital marketing tactics, MarTech tools and analyticsDrive personalization and adoption of MarTech tools and best practicesSolution oriented thinker with a focus on content organization, data mapping and customer experienceAbility to develop new and thoughtful ideas and present the sameAbility to write succinctly and clearly in a variety of communication settings and clear delivery of the messageQuick learner, comfortable with evolving tech ecosystem and ambiguity

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​