Description As a campaign manager on the North America Customer, Industry, and Partner Marketing team, you will be responsible for contributing to the overall marketing strategy for a specific industry, segment, or product category and owning campaign content development, audience targeting, channel mix, and ongoing performance reporting for lead generation campaigns goaled on the delivery of marketing sourced pipeline. The Campaign Manager is responsible for delivery of sales activation kits to ensure leads are successfully touched and then converted by sales. They will contribute to the online and in-person event strategy for the target audience, including sourcing internal and external subject matter experts for speaking opportunities, ensuring event content is resonant and relevant for the target audience, and the development of lead generation goals for events. The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously and independently. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving lead acquisition and conversion to achieve SQL pipeline goals. Key job responsibilities • Campaign design & strategy - Creates and executes multi-channel marketing campaigns that are aligned to the Americas sales GTM strategy. • Stakeholder management - collaborate and maintain relationships with sales & marketing leaders and with peers. • Target audience expertise - Defines target audience parameters by campaign, maintains target account lists specific to segment, provides targeting guidance for email and paid media execution. • Event demand generation and follow-up - Works closely with Event Managers, influencing event registration and attendance goals, event demand generation strategy, and determining the post-event lead follow-up and nurture. • Content curation - Identifies assets and platform creative for campaign promotion. Evaluates what’s working, and what’s not, and recommends improvements. • Promotional content development - Executes promotional content development including post copy and corresponding visuals. • Supports lead nurture and lead flow – Contributes to sales visibility into upcoming lead queues and provides enablement materials for post-event and campaign follow-up by sellers. • Reporting and optimization – Delivers data and insights to improve campaign performance and keep sales and marketing stakeholders informed. • Budget management – Oversees campaign marketing budget, ensuring funds are utilized as planned and in compliance with all internal finance policies. About the team AWS North America Marketing identifies, educates and engages customers, directly and through partners, to accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. We are responsible for all field and partner marketing in the United States and Canada. Working closely with the North America Sales Team, we accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. North America Marketing is a diverse and inclusive team, where our people are empowered to stretch as individuals and leaders; we leave no one behind. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience using data and metrics to drive improvements - Experience using Microsoft Excel to manipulate and analyze data - Experience managing budgets Preferred Qualifications - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Experience with A/B testing, especially around audience segmentation and targeting - Experience with marketing strategies in online and mobile channels Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.