Campaign Operations Associate

We are seeking a skilled Campaign Operations Associate to manage, build and execute
multichannel campaigns across our Customer Lifecycle. The Campaign Operations Associate will work closely with the Campaign Operations Manager, Comms Technical Lead and cross-functional teams across marketing, customer experience, content, customer support and product to deliver best in class CRM campaigns. This position provides a unique opportunity to operate in a start-up-like environment within the firm. We work in a hyper-collaborative way in which we value and expect the following behaviors:

Put customers first. Value common sense and simplicity over complexity. Make decisions quickly and move nimbly. Celebrate diverse ideas. Succeed and fail together as part of a team. Owning the day-to-day tasks and proactively engaging with relevant squads by supporting and advising on CRM best practices.

Key Responsibilities

Multichannel campaign management: build, set up, test, manage distribution
schedules and analysing engagement metrics for CRM campaigns for all channels
(email/SMS/Customer Notice/push/In-app) Manage real time-based comms within the CRM platform by managing and
supporting different squads with the testing and execution. Ensuring data accuracy Coordinating with cross-functional teams. Optimising campaigns for customer engagement and retention Adhering to relevant regulations and controls Design and launch complex automated campaigns using our internal and external
tools. Ensure projects and campaigns are delivered on time, while adhering to internal
processes Play-booking and documentation, keeping in mind that the learnings from today will
pave the way for growth. Supporting Customer Support with customer communications queries

 Compliance/Control/Reporting

Accountable for ensuring legal/compliance/risk and control requirements are met for
all campaigns and appropriate approvals are obtained. Report and track campaign and channel performance and help to improve KPIs for
all campaigns. Build and manage bespoke reporting and alerts. Proactive monitoring of deliverability and failed communications; escalating when
necessary

 

Key Qualifications & Experience

BA/BS degree, ideally in marketing or business-related degree Analytical mindset with high attention to detail Self-starting attitude with good organisational skills 3 years’ experience in email marketing, CRM, customer communications is
preferable - ideally in highly regulated markets Experience in Retail Banking or the financial industry preferable Experience delivering, managing and optimising customer journeys and real-time
communications. Proven experience in managing end-to-end campaigns development and execution
within a fast-paced environment. Experience in delivering campaign testing & optimisation plans. Experience with lifecycle trigger automation and customer data segmentation Well versed using ESPs such as MoEngage, Mailchimp, Braze and Salesforce
preferable Experience working in agile environment preferable.

 

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