Job TitleCampaign Specialist

Job Description

Axis Communications is looking for an experienced campaign specialist responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives. This role involves strategic planning, creative development, and performance analysis to ensure the success of marketing initiatives in region.

Candidate must be willing to work in an office environment, as this is not a remote opportunity.

Key Responsibilities:

Campaign Planning and Strategy

Develop comprehensive campaign strategies aligned with business goals and target audienceStrategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targetsIdentify opportunities for cross-selling and upselling to existing customersConduct market research to identify trends, customer needs, and competitive landscapeDefine campaign objectives, key performance indicators (KPIs), and budgets

Creative Development

Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts actionCollaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pagesEnsure all campaign materials adhere to brand guidelines and messaging consistency

Execution and Management

Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.)Coordinate with internal teams and external vendors and agencies, to ensure timely and successful campaign launchesMonitor and optimize campaign performance in real-time to achieve desired outcomes

Analysis and Reporting

Track and analyze campaign metrics and performance data to assess effectiveness and ROIPrepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvementConduct post-campaign evaluations to identify successes and areas for optimization

Collaboration and Communication

Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaignsMaintain effective communication with stakeholders, providing updates and addressing any concerns

Industry Trends

Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign managementImplement innovative approaches and tools to enhance campaign effectiveness

Education and Experience

Bachelor’s degree in marketing or related field3+ years of B2B marketing experience3+ years of experience in campaign management or account-based marketing (ABM)Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)Marketing Cloud Account Engagement (formerly Pardot) experience preferredProven copy writing skillsAbility to interpret data and make data-driven decisionsCreativity and attention to detail

Reports to                              Manager, Field Marketing

Location                               Chicago, IL

Education                               BS/BA Degree in Marketing or relevant discipline

Travel Requirement               Expected travel time for this position is approximately 10% annually

Salary Range                           $90K-$100k Depending on location and experience

Type of EmploymentPermanent Employment

Posting End Date2025-03-19

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast