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Category and Insights Manager, North America 

 

Overview

Join SIG’s dynamic team as a Category & Insights Manager, where you'll play a pivotal role in shaping the strategic direction of our North American business portfolio, including cartons, bag-in-box (BIB), and spouted pouches (SP). This position offers the opportunity to leverage market data and consumer behavior insights to drive sustainable growth in the USA and Canada.

 

 

Key responsibilities Lead quantitative and qualitative market analysis to support strategic planning by identifying key trends that impact the business. Analyze market data across retail and food service sectors for multiple packaging categories (cartons, BIB, SP). Manage relationships with market data providers and research institutes, ensuring SIG maximizes its data investments and uncovers valuable insights. Provide actionable insights to senior leadership, marketing managers, and sales teams to help identify growth opportunities, enhance sales pitches, and inform strategic business decisions.  Scope and execute custom research studies, determining the right methodologies, managing budgets, and delivering reports with meaningful conclusions and business implications. Oversee key processes such as market sizing (SP&B), Net Promoter Score (NPS), and TCO assessments, collaborating with commercial and internal teams for optimal insights. Regularly contribute to business reviews, 5-year strategic plans, and executive presentations, providing data-driven insights to support leadership decision-making. Develop a competitive intelligence system to evaluate industry landscapes, identify gaps, and spot opportunities for market share growth. Stay ahead of industry trends, continually recommending new data sources or research packages to drive sustainable growth

 

You bring these skills, experience & education

Education:

Bachelor’s degree in Marketing or Business Administration (MBA preferred). 6-10 years of experience in marketing, business development, or consulting with a focus on category/channel and segment analysis. Experience in the food, beverage, or packaging industry is a plus.

Skills & Expertise:

Strong analytical skills with a data-driven, curious mindset that challenges assumptions with facts and trends. Proven ability to work with cross-functional and regional teams, handling multiple projects with ease. Results-oriented, capable of translating data into actionable strategies. A strong communicator who engages and motivates teams, working closely with marketing, sales, and global counterparts.   We Offer: Competitive health and life insurance Robust 401K plan Parental Leave Vacation and more   SIG competencies

We are looking for people who are willing to consistently achieve results, even under tough circumstances, employees who create a climate where everyone is motivated to do their best to help the organization achieve its objectives. If you actively seek new ways to grow and be challenged, if you develop people to meet both their career goals and the organization’s goals, SIG is the place for you. To deliver better for our customers, our future colleagues build strong customer relationships and deliver customer-centric solutions. Finally, we are looking for colleagues who build partnerships and work collaboratively with others to meet shared objectives. Are you someone who applies knowledge of business and the marketplace to advance the organization’s goals? Are you someone who can create new and better ways for the organization to be successful? If the answer is ‘yes’, come and join us.

 

Our promise

SIG is the place for you to build something incredible. We offer competitive compensation and an opportunity to partially work from home. If you join us, you will be part of a globally successful international company, which is leading its industry in sustainability, technology, and more. We think of ourselves as the career launchpad - a place to develop yourself fast with real work, real experience, real opportunities to build skills. You will be part of a highly motivated and dynamic team, you will have personal development opportunities, trainings and coaching opportunities from senior team members. If you show skill and willingness to learn, we'll back you all the way.

 

About SIG

SIG is a leading provider of packaging systems and solutions for better. We work in partnership with our customers to bring food products to consumers around the world in a safe, sustainable, and affordable way. We are the only packaging system supplier covering carton, pouch, and bag-in-box. Our versatile technology and product innovation capacity enable us to deliver better for customers, for consumers, and for the world. Sustainability guides us, technology empowers us, but it’s the passion and drive of our people that truly enable us to deliver better. Founded in 1853, SIG is headquartered in Neuhausen, Switzerland, and listed at the SIX Swiss Exchange. 

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