Celebration, FL, USA
8 hours ago
CEP Mgr-Direct Channel Strat & Activ

Job Posting Title:

CEP Mgr-Direct Channel Strat & Activ

Req ID:

10112861

Job Description:

The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the DCS&A Associate Manager. You will work in-office Monday – Thursday and be remote on Fridays.

You Will:

Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing CloudPerform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issuesTranslate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communicationPerform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communicationsFocus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracyMonitor the health and deployment cadence of automated marketing campaigns through various reporting tools.Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign executionWork with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities

You Have:

Passion for using data and creativity to connect with customersExcellent communication skills, able to simplify complex concepts for both technical and non-technical partnersComfortable learning new technologies and collaborating across disciplines2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for emailAbility to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developersDirect experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platformsDirect experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentationBachelor's degree or equivalent required

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Job Posting Segment:

Marketing

Job Posting Primary Business:

Customer Engagement

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Celebration, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-02-11
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