Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation:
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
As a key member of the CCA Marketing team, the Certified Service Activation Lead is responsible for ensuring the CCA Field Team and Dealer network are aware of, familiar with, and activating marketing promotions. The successful candidate will work closely with internal and external counterparts to help ensure consistent, cohesive, and disciplined execution of the Certified Service brand vision and associated marketing materials. Key responsibilities include ensuring dealer adoption and activation of key strategic marketing initiatives through GM field team and dealer network engagement.
This role is essential in supporting GM Customer Care and Aftersales business objectives for driving service lane traffic, increasing customer loyalty and strengthening service retention.
What You’ll Do (Responsibilities):
Brand Strategy Support
Support Brand Lead integration with the Divisional Brands and CCA Sales Operations teams during business planning discussions and processesAssist in development and deployment of content in support of the Certified Service brand strategy which aligns to business objectives and resonates with target audiencesEnsure Digital Performance Team is aware of CCA retail and evergreen initiatives and that the Dealer Website of Choice and District Digital Performance Managers are engaged to supportCommunicate with Regional Divisional Marketing Managers regarding current and upcoming retail eventsCreative Development & Execution
Support creative development, production and execution for all marketing and advertising mediums including video, OLA, social, audio, POS, photography, etc.Facilitate creation of retail assets in support of Certified Service National Retail Plan and consumer offers/rebatesAnalyze data and consumer research to make recommendations for creative improvement and strategic directionDevelop Certified Service content for Go-To-Market planning and communications and host monthly call for DDPM team and present CCA portion of DWC GTM callAuthor and deliver creative briefs to direct Agency of Record (AOR) activityExecute content integration with Dealer websites, Asset Central, Promoboxx, IDDN, and internal communications, social, etc.CCA Brand Steward
Seek out opportunities to integrate with CCA field team and Digital Performance Team to collectively elevate dealer marketing activation at the digital and in dealership levelsAttend and participate in Service Retention Retail Marketing (SRRM) Dealer Fixed Operations Advisory Board (DFOAB) meetingsPrepare and lead presentation of the monthly Digital Vendor “Go to Market” (GTM) meetingsSupport Brand Leads as needed with interface with with CCA sales, retail channel, product teams, and GM protection productsSeek opportunities to promote the promotions within the greater CCA and dealer organizationShare best practices across the organization with CCA Brand ManagersProvide weekly updates to the CCA team and agency partners at Brand DaySocialize new creative assets to all appropriate partiesFacilitate Tier 2 (currently only Chevrolet) service promotions as neededEscalate Dealer website and IDDN concerns and follow through until resolvedDevelop and execute special projects as neededOversee Certified Service branded merchandise for the 1Store and GM Company StoreWork with vendors to develop and implement in dealership marketing displaysProvide training support as needed in support of key initiatives, such as Digital Ad Package supportAdditional Job DescriptionYour Skills & Abilities (Required Qualifications):
Bachelor’s degree required5+ years marketing and/or automotive aftersales experience requiredProficient and confident presenter capable of leading national field/dealer callsProven ability to develop and maintain robust relationshipsExceptional organizational and communication skills a mustAbility to prioritize tasks and efficiently manage multiple assignmentsWhat Will Give You a Competitive Edge (Preferred Qualifications):
Field experience with aftersales and dealer fixed operations preferredAbout GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.