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Position Summary:

This position will be responsible for bringing the CT Sun brand to life and shaping the messaging, creativity and overall brand presence.  This individual will work to develop comprehensive cross-channel marketing campaigns for all core revenue verticals, drive awareness of team identity, align partnerships with brand initiatives, and creating engaging story lines for public relations efforts.

Primary Duties and Responsibilities includes but not limited to:

Provide day-to-day strategic leadership, management and support of department leaders who head each respective function, while facilitating cross departmental collaboration throughout the organizationDevelop short and long-term marketing vision and direction and lead the team to deliver on a multi-faceted marketing and brand strategy focused on enhancing revenueDefine and maintain strong team brand identity ensuring consistency across all marketing/advertising materials and platforms.Oversee the strategy of all agency and internal driven marketing, social, and public relations campaigns built to reach target demographics including but not limited to digital, SEO/SEM, organic and paid social media, OOH, OTT, email, mobile app, SMS channels.Work closely with sales leadership to develop strategies and campaigns to maximize corporate partnership and ticket sales revenues. Create unique and engaging marketing campaigns for ancillary promotions including merchandise, all-star bids, player and team end of season awards.Oversee and lead the integration of social media campaigns that are metric-based and targeted for growing the team following – including but not limited to ideation of long-form content, influencer strategy and viral-worthy opportunities.Ascertain emerging marketing technologies to leverage competitive advantages across tools and platforms.Develop and manage the fiscal marketing budget and allocate funds effectively across prioritized initiatives.Supports the integration of PR in connection with branding strategyConduct market research to understand fan behavior and identify trends to make informed marketing decisions.Develop KPIs relevant to all departments and team members reporting up to CBO.

Secondary Duties and Responsibilities:

Oversee social media strategies to grow audience.Calculates spend and return on investment for all campaigns.Maintain all league and property compliance requirements for industry standards.Negotiate contracts for all agency and technology agreements.

Minimum Education and Qualifications:

Master’s degree in business administration, communications or sports marketing10 + years of experience working in a marketing or sports marketing fieldExperience in a managing diverse, integrated marketing teamStrong critical thinking and analysis capabilities.Exceptional leadership and culture-building capabilitiesStrong, clear written and verbal communication skills; ability to present at all levelsSharp attention to detail and ability to meet deadlinesExcellent organizational and multi-tasking skillsExcellent problem-solving skillsProficient in Word, Excel and OutlookIn lieu of a degree and previously mentioned experience, 15 years of experience in social media, communications, or sports marketing will be considered.

Competencies:  Incumbent will master the following competencies while in this position:

Knowledge of Mohegan Sun corporate and department policies and proceduresEffective utilization of Mohegan Sun Evaluation programsThorough understanding of the Mohegan Tribal Employment Rights Ordinance (TERO) as it relates to employment

Training Requirements:

Understanding of music licensing and legal complianceExcellent knowledge of Time & Attendance system and Manager Self Service systemsKnowledge of Mohegan Sun budget planning and analysis process and proceduresMohegan Sun CER and purchasing procedures

             

Physical Demands and Work Environment:

Office work environmentOvernight travel may be requiredFlexible schedule to include weekends, evenings, and some holidays to meet business needs

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job.  Mohegan Sun reserves the right to make changes in the above job description whenever necessary.

Work Shift:

Regular

Knock, knock. Hear that sound? That's opportunity!

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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.