A Cluster Assistant Marketing & Communcation Manager assists the Marketing Manager and Communication Director in designing, coordinating, directing and evaluating all of the Hotel Marketing to formulate effective marketing strategies to achieve long term goals.

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What will I be doing?

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A Cluster Assistant Marketing & Communcation Manager Support the marketing function and be the “Marketing Hub” for all key functions such as Regional Marketing, Revenue Management, Sales, Finance, Hotel Operations, F&B and eCommerce. Specifically, you will be responsible for performing the following tasks to the highest standards:

\n\nDevelop and implement an annual bespoke marketing plan by segment in line with budget requirements to ensure all hotels meet their general marketing objectives including revenue targets \nEnsure effective market positioning of the cluster is in place, with a focus on driving brand awareness \nIndependently manage and implement key marketing initiatives and promotions whilst ensuring all activity is aligned with regional and global marketing activities\n\n

Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines

\n\nDrive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process \nResponsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders\nManage the roll out of marketing initiatives to support the property in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third-party distribution\nOversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness\nEnsure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met \nAlways be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities\nSupport individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment \nDevelop and manage all social media activity for the cluster and support departmental initiatives\nRecognise and execute opportunities for the loyalty program Hilton Honors as well as other incentive programmes and manage all cluster CRM and database requirements\nIdentify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities \nResponsible for building a coherent social media strategy for the hotel and its outlets\nSeek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques\nRespond to customer postings as appropriate tackling any complaints and issues Managing Execution\nAchieve agreed performance goals and marketing objectives of role set out by the Line Manager\nLead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs \nExecution of marketing projects in line with resources and budget objectives\nConduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success\nConduct regular marketing audits to meet Commercial Excellence audit requirements\nEnsure full brand compliance across all marketing initiatives \nLead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs \nParticipate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows \nActively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation\nRespond quickly and efficiently to all internal and external requests \nUnderstand and champion Hilton core values\nEstablish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region \nExcel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions\nCreate an effective marketing team on property, fostering a productive team culture and encouraging career growth \nEncourage and motivate individuals to achieve key company and personal objectives and targets\nHighlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events \nDevelop and maintain good working relationships with various levels of Hilton personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams \nProactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing\n

What are we looking for?

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A Cluster Assistant Marketing & Communcation Manager assists the Marketing Manager and Marketing Director in designing, coordinating, directing and evaluating all of the Hotel Marketing to formulate effective marketing strategies to achieve long term goals.

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·         Outstanding communication skills in all areas of writing, listening and speaking English

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·         Communicate key information effectively to all levels of management using a variety of communication tools

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·         Proficiency in Microsoft Office applications, budget management, project and time management

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·         Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritising and identifying productive solutions

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·         Ability to influence others in key situations whilst maintaing positive relationships

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·         Demonstrate excellent interpersonal skills to to include strong leadership, cultural sensitivity

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·         Ability to relate to the marketing world and adapt to changing priorities quickly and with ease

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It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

\n\nCollege degree preferred in Marketing or Hotel Management\nExperience working in similar marketing position in hospitality industry\nProven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines\nExperience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints\nComplete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams\nExperience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting\nDemonstrated ability to interact effectively with various levels of management\n\n

What will it be like to work for Hilton?

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Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!