Commercial CRM & Online Marketing Executive

Reporting of the Role

This role reports to Head of Commercial CRM & Online Marketing

Overview of job
 

The mission of Marketing at Global is to create, nurture and grow some of the UK’s most loved media brands in order to help Global achieve its immediate business goals, as well as making sure we embrace a brave, new digital future.

The Commercial Marketing Team has a B2B (Business to Business) responsibility to bring the Global Brand to life for Marketing Stakeholders at the world’s leading brands, Media agencies and Outdoor Specialist agencies via a range of marketing channels and disciplines.

The role of the Commercial CRM & On-line Marketing Executive is to convey the Global Brand and Product marketing messages to the B2B audience as effectively as possible predominantly using the website & e-mail Marketing channels as well as managing the integration of our Social & events led strategies into the website. Key to success of this function is the use of some of the leading Marketing Automation software to help develop and nurture the B2B contact database as well as create market leading drip campaigns to help generate and nurture leads for the Local and National Sales team.

3 best things about the job

Numbers talk! The ability to see how your efforts impact on the leads and revenue of the business.

Ability to move the dial! Think big and push ideas and knowledge to ensure Global stays ahead in the industry.

Ownership of your areas with the automony to manage your time as long as objectives and deliverables are met.

A dynamic area of the business. Working with a variety of stakeholders from various levels of the business on a variety of projects.

Measures of success – 

In the first few months, you would have:

Demonstrated a knowledge of Pardot, The Commercial Hub (Mediafly), Showpad and the website CMS platforms (Wordpress).

Gotten under the skin of Showpad and the Commercial Hub and liased with the senior stakeholders involved in the platform, establishing yourself as the key contact for support and training.

Familiarised yourself and taken ownership of the commercial PAID activity.

Started to become proficient with the website reporting software Google Analytics so that you can easily report back on traffic stats to campaign landing pages.

Built and sent your first Pardot campaign, working with Senior Exec.

Introduced yourselves to our third-party agencies that manage a variety of activities across SEO, Paid and web development.

Responsibilities of the role

Manage the Showpad and Commercial Hub sales enablement platform, working with senior stakeholders across marketing and sales to manage content upload, training and reporting.

Manage PAID campaigns across Linkedin and META platforms to support marketing campaigns.

Deliver targets with the Commercial Marketing Teams to keep the Global B2B website updated with the latest content

Working with SEO consultants to deliver on the SEM strategy to ensure global.com continues to attract business generating traffic and leads.

Manage the distribution of Electronic Direct Mail (EDM) using Pardot (including gathering and writing content, sharing for approvals with adequate time to review and compile reports to monitor response rates)

Working with the Sales teams to generate leads and track campaign effectiveness

Website, Showpad & Intranet management and maintenance

Salesforce/Pardot strategy & integration to ensure accurate ROI Tracking across all Marketing Activity

Campaign management including Automated Marketing implementation

CRM Database Growth Tracking & Management

Deliver regular and ad hoc reporting in a timely and efficient manner

Build and maintain great business partner relationships across your relevant area and with external clients

Clear understanding of budget constraints for all work

Delivered all work to the highest possible quality output in line with Global brand guidelines and copywriting excellence

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

Digital savvy, with a keen desire and ability to use and integrate new technologies and systems into the Marketing function

An understanding of Search Engine Marketing (SEM) and it’s importance in driving business generating traffic.

At least 2 years working experience in commercial ad marketing role, in a medium size company/multinational environment, preferably B2B

Must have strong MS Office (or Mac equivalent) skills, especially Excel

Online copywriting experience, ideally across websites and PPC adverts.

Experience of working with Salesforce and/or integrated Marketing Automation software

Experience of working with CMS platforms such as Wordpress

Applies the principles and techniques of project planning to manage multiple projects and work streams. Able to work effectively without reliance upon hierarchical management structures

Knowledge of media market

Strong communication skills with a diverse audience

Able to identify potential problems, evaluate a range of solutions and put measures in place to overcome them

Basic understanding of HTML preferred but not vital

Everyone is welcome at Global  

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.   

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com.