This position reports to
Marketing and Sales Manager ELDS &CD-EL
Your role and responsibilitiesIn this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for building and executing an integrated (internal and external) communications strategy for the division, in collaboration with the global division communications team. You will also work with multiple stakeholders to position Distribution Solutions externally and drive business impact (lead and nurturing) as this role will also support Malaysia, Philippines and Singapore for their local communication activities.The work model for the role is: #hybridThis role is contributing to the Electrification Distribution Solutions Business in Jakarta, Indonesia.You will be mainly accountable for:•\tResponsible for developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy.•\tIn close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. Plan and manage the content for different states of the buying funnel – awareness, consideration, intent to purchase. •\tLeads the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. •\tEnsures positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective measurement and monitoring workflow for their area of scope.
Qualifications for the role\tBachelor’s Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field \tMinimum of 8+ years’ experience in communications and marketing positions\tStrong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process\tHighly collaborative leader who can lead in a matrixed organzation. Experience managing outside vendors, excellent at building relationships.\tProficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar\tExcellent analytical and time-management skills\tStrong project management skills with an ability to work on multiple projects concurrently. Experience working with B2B companies, engineering, technology, sustainability or energy
More about usABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors,motor control centers, as well as low-voltage switchgear for the ANSI standard markets.We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory