Communication Strategist
State of Indiana
Communication Strategist
Date Posted: Mar 7, 2025
Requisition ID: 458107
Location:
Indianapolis, IN, US, 46204
Work for Indiana
Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a diverse range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.
At the State of Indiana, we don’t just talk about diversity and inclusion—we make it our goal to create a welcoming, accessible, and equitable workplace with a workforce that is representative of Indiana's population. As a proud equal opportunity employer, reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role.
About the Indiana Department of Workforce Development (DWD):
Our mission is to develop a premier workforce that will allow Indiana employers to flourish and entice businesses from outside our state to relocate to Indiana. Everyone at DWD will be required to think outside-the-box; to determine metrics that will allow for measurement and improvement and efficiencies to be made along the way. Cutting edge technologies will be utilized to help assess Indiana’s employment future. If managed properly, Indiana’s workforce will be second to none and completely prepared for the next phase of the state and country’s economic growth.
Role Overview:
The Department of Workforce Development (DWD) is hiring a Communication Strategist to support the advancement of the organization's outreach to its community. The role reports to the Director of Communications within the Marketing and Communications team. This role will develop and implement strategic content and programs to communicate ongoings at DWD both internally and externally. This individual is expected to help monitor media coverage, social media, and general communication plans across teams within DWD. In addition, the role will rely on excellent written and verbal communication skills to cover needs including press release and article creation and presentation.
Salary Statement:
The salary for this position traditionally starts at $59,800.00 but may be commensurate with education or work experience.
A Day in the Life:
The essential functions of this role are as follows:
+ Consult with agency to understand their communication needs, goals, and target audiences.
+ Maintain content on the agency's social media outlets.
+ Evaluate current communication strategies and materials to identify strengths and areas for improvement.
+ Develop tailored communication strategies that align with client objectives and agencies best practices.
+ Collaborate with clients to create compelling messaging, content, and narratives.
+ Advise on media relations, and reputation management strategies.
+ Provide guidance on the use of various communication channels, including digital media, social media platforms, and traditional media.
+ Assist clients in preparing and delivering presentations, speeches, and press releases.
+ Monitor and analyze communication outcomes and provide recommendations for optimization.
+ Collaborate with internal teams and external partners to execute communication plans effectively.
+ Offer training and workshops to clients on communication best practices.
+ Stay informed about industry trends, current events, and emerging communication technologies.
+ Some essential functions of this position may be performed onsite at the agency’s worksite or other assigned worksites while some essential functions of this position may be eligible for work from home authorization in accordance with policy. Remote work authorization is not automatic and is dependent upon operational needs and agency approval.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.
This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.
What You'll Need for Success:
The ideal candidate in this role should minimally have either
+ a Master’s Degree and 1+ years of experience, or
+ a Bachelor's Degree and 3+ year of experience, or
+ an Associate's Degree and 5+ years of experience, ro
+ at least 7+ years of experience applying the below, outlined knowledge, skills, and abilities in a similar role.
Related certifications and coursework may be considered for education or experience.
+ Strong understanding of communication strategies, messaging, and audience segmentation.
+ Excellent verbal and written communication skills, with the ability to craft compelling content.
+ Proven experience working directly with clients to assess needs and provide strategic recommendations.
+ Familiarity with digital marketing, social media, and emerging communication trends.
+ Ability to work collaboratively in cross-functional teams.
+ Strong project management skills and attention to detail.
+ Past successful communication campaigns, materials, and work.
+ Able to perform essential functions with or without reasonable accommodation.
Supervisory Responsibilities/Direct Reports:
This role may be utilized in a supervisory capacity based on agency needs.
Benefits of Employment with the State of Indiana:
The State of Indiana offers a comprehensive benefit package for full-time employees which includes:
+ Three (3) medical plan options (including RX coverage) as well as vision and dental plans
+ Wellness Rewards Program: Complete wellness activities to earn gift card rewards
+ Health savings account, which includes bi-weekly state contribution
+ Flexible work scheduling options, including the potential for hybrid remote work for employees whose work may be performed outside state facilities
+ Deferred compensation 457B account (similar to 401k plan) with employer match
+ Two (2) fully-funded pension plan options
+ A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
+ 150 hours of paid new parent leave
+ Up to 15 hours of paid community service leave
+ Combined 180 hours of paid vacation, personal, and sick leave time off
+ 12 paid holidays, 14 on election years
+ Education Reimbursement Program
+ Group life insurance
+ Referral Bonus program
+ Employee assistance program that allows for covered behavioral health visits
+ Qualified employer for the Public Service Loan Forgiveness Program
+ Free Parking for most positions
+ Free LinkedIn Learning access
Equal Employment Opportunity:
The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Our policy is to provide equal employment opportunity to all people in all aspects of employer-employee relations without discrimination because of race, color, creed, religion, sex, national origin, ancestry, age, sexual orientation, gender identity, physical or mental disability, or veteran status. We will comply with the spirit as well as the letter of all applicable state and federal laws.
If you are a qualified individual with a disability and require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.
The State of Indiana has established a culture that welcomes equity, inclusion, and opportunity for all employees and applicants. We encourage you to apply if you feel you have the transferrable skills to be successful in this position and we look forward to reviewing your application.
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