ESSENTIAL FUNCTIONS: + Develops, owns, and executes a digital marketing strategy. + Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution. + Drives the growth, engagement, and regular maintenance of all social channels. + Understands and leverages digital platforms to optimize performance. + Analyzes data and advises stakeholders on best practices, new opportunities, and next steps. + Measures and reports performance of all digital marketing campaigns. + Manages day-to-day communications with internal teams and any agency partners. + Oversees, administers, and monitors departmental budget. + Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures. + Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals. + Develops an ongoing liaison with key leaders of newly acquired Spas. + Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored. + Drives organizational awareness by communicating existing strategies to senior leadership. + Collaborates with managers on ways to expand market share. + Leads the planning and implementation of all special projects within the department. + Facilitates the definition of all project scopes, goals, and deliverables. + Defines project tasks and resource requirements and develops full-scale project plans. + Manages project budgets and project resource allocation. + Monitors the progress of all projects and reports regularly to stakeholders. + Implements and manages project changes and interventions to achieve project outputs. + Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures. Requirements EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED: + Bachelor’s degree in business administration, marketing, or related field required + Master’s degree preferred + Minimum 5 years of relevant experience + Excellent leadership skills, business acumen and ability to effectively manage + Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well + Must be results-driven + Must have superior decision-making skills + Must have the ability to delegate effectively + Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders + Growth mindset with the ability to outline the long-term vision and strategy.