The Cornell Cooperative Extension Ulster County Communications & Outreach Coordinator is a member of the development team responsible for providing a unified organizational voice, quality publications and related PR/marketing materials for the Association’s programs and development/fundraising efforts. This position implements integrated campaigns for programs and the overall Association. The Communications & Outreach Coordinator may provide input to planning and strategic communications, marketing efforts and content development. Provides graphics support services including design and layout work of all types of print media. This position acts as graphic and web designer with room to explore multimedia projects including video, podcasting, and interactive media to meet the Association’s needs. This position involves diversified duties requiring knowledge of content development, marketing, public relations, photography and database software. The Communications & Outreach Coordinator acts as liaison to all media contacts and sends press releases. Ability to clearly communicate (speak, read, and write proficiently) in Spanish highly preferred.

    

Required Qualifications:

Associate's Degree or Equivalent Education. GED/High School Diploma plus 1 year transferrable program/functional experience may substitute for educational component.Four years of experience in marketing, public relations or similar fields.Demonstrated proficiency with multiple windows-based software and hardware technologies including Microsoft products such as, but not limited to, Outlook, Access, Word, Excel.Experience using social media in a professional setting for PR and marketing purposes.Experience using graphic design software and creating compelling contentDemonstrated ability to communicate effectively through oral, written and visual channels using traditional educational tools, as well as electronic technology (e.g. video, audio, web, etc.)Demonstrated ability to build trust with diverse audiences and vulnerable communitiesEnjoys connecting with others, and has strong relational skills and customer service orientationAbility to work independently, organize workload, handle administrative detail, work under pressure and establish priorities according to Association requirements.Ability to maintain a positive and professional attitude and appearance.  Maintain a positive public image of CCE when dealing with the media, public, clients, staff, volunteers and committee members.Ability to meet travel requirements associated with this position. Ability to work flexible hours which may include evenings and/or weekends, as appropriate.Ability to transport supplies and equipmentAbility to generate creative and innovative approaches to marketing a community-based not-for-profit organization’s educational image and services

Preferred Qualifications:

Ability to clearly communicate (speak, read, and write proficiently) in Spanish.Experience with Adobe InDesign, Photoshop and other graphic design softwareDemonstrated marketing and design abilities for effective branding and communicationsAbility to initiate, plan, organize, implement and evaluate informal and formal marketing and public relations programs addressing diverse audiences.In-depth knowledge of marketing and media methods.Demonstrated ability to create and maintain complex and unique databases of information.

Responsibilities/Essential Functions:

Administrative Responsibilities:

Direction and Management – 30%

May provide moderately complex administrative tasks in planning for communication, outreach and marketing efforts for the Association and any assigned grants and fundraising activities.Assist in planning effective strategic external and internal communication efforts and marketing efforts. Make recommendations to supervisor for strengthening and improving outreach and marketing plans.Plan mass media efforts and utilize integrated, research-based marketing strategies to generate appropriate public image and messaging.May provide input into development and communications budgeting and feasibility of program communication goals.Provide substantial moderately complex administrative tasks to guide the implementation of communications strategies, both program specific and association-wide, ensuring all media and PR products comply with Cornell University Style/Brand Requirements, Association imaging/branding strategies and complianceMay provide moderately complex administrative management support to the overall organization.Manage marketing of Cornell Cooperative Extension and assigned grants appropriately in the various existing directories of organizations and agencies.Effectively manage and update communication list-servs and databases.

Coordination/Operation – 65%

Provide substantial moderately complex administrative tasks in implementing communication and marketing plans including creation/compilation of annual reports, newsletters, weekly e-news, legislative updates, social media communications, press releases, public relations and event marketing and development marketing/communications.Coordinate and provide a unified, up-to-date website and public-facing platformsAssist in working with donor databases and CRM.Coordinate marketing/relations for Association wide fundraising activities, including segmented donor communications.Coordinate with Development Director and program staff to design, develop, and maintain Association social media based on established Association policy.Support educator staff with preparation of program brochures and fliers as well as general Association brochures and displays with supervisor guidance.  Act as marketing resource for staff.Work closely with staff to create and distribute CCE’s annual report and other key marketing and reporting documents.Curate Association exhibits and provide coordination for displays at local, regional and state events such as Fairs.Represent the Association at community events such as promotions, fairs, etc.Under guidance of supervisor, serve as liaison with community organizations for marketing and communications.Under guidance of supervisor, accomplish financial goals related to communications, primarily focused on budgeting.Establish and maintain a network of media and marketing contacts that are kept informed of CCE programs and events.In coordination with staff, respond to general requests for information about CCE programs, activities and grants in the community.Create media opportunities and direct press inquiries and opportunities to appropriate staff.

Professional Improvement – 5%

In cooperation with Supervisor, jointly develop and pursue a professional development plan to increase competencies relative to position accountabilities and to address changes and Association priorities.Collaborate in activities that are in general support of Cornell Cooperative Extension and perform other duties as assigned.

Health and Safety – Applied to all duties and functions

Support the Association to maintain a safe working environment.Be familiar with and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.

EEO/EPO and Policy – Applied to all duties and functions

Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.Aware of, and adheres to, established Cornell Cooperative Extension Association of Ulster County policies, procedures and Cornell Cooperative Extension Skills for Success.Contribute to the overall success of the organization by performing all assigned duties in a professional, timely and accurate manner.

This is a full time, 40 hours per week, benefits eligible, non-exempt position. Compensation paid at the rate of $26.44 per hour.  Excellent benefits, based on eligibility, including:

Vacation, Sick and Personal timePaid HolidaysNYS Health Insurance Program (including Dental Insurance)NYS RetirementLong-term Disability InsuranceVoluntary Tax Deferred AnnuityVoluntary Flexible Spending AccountsVoluntary Group Universal Life InsuranceVoluntary Personal Accidental InsuranceVoluntary Legal Plan InsuranceVoluntary Long Term Care InsuranceVoluntary Auto and Homeowner’s InsuranceVoluntary Pet InsuranceVoluntary New York’s College Savings Program

Please be sure to read the Notice to Applicants found on the Jobs with CCE page:

https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs

How To Apply:  Applicants (including current employees of other Cornell Cooperative Extension Associations) must apply online through the APPLY button in this job posting. Current employees of Cornell Cooperative Extension Ulster County are considered internal applicants and must apply online through their Workday account which may be accessed here: http://workday.cornell.edu/.  For details on how to apply, visit: https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs/apply

All applicants are requested to submit a cover letter, resume and indicate three individuals who may be contacted as a reference.  Please consider indicating in your application all information you feel would be helpful for selection committee members to know.   Once the application is submitted you will NOT be able to change your submission or add attachments. Be sure that you have followed all directions and requirements listed in the job posting. 

All applications must be received on-line by March 13, 2025. Position closing dates may change based on Association needs.

No relocation or VISA Sponsorship available.

The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. For additional questions or if you require an accommodation so you may participate in the selection process you are encouraged to contact Leah Cadwallader, Regional Human Resources Manager, e-mail LC267@cornell.edu or (845) 340-3990x314.

  

Job Title:

Association Communication Coordinator

Level:

005

Pay Rate Type:

Hourly

Company:

Contract College

Contact Name:

Leah Cadwallader

Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State.  Per NYS Law, county and regional extension service associations are subordinate government agencies.  This employment opportunity is with the entities listed and not with Cornell University.

Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.

Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.