Shanghai, CHN
18 days ago
Communications-Communications Manager, China-Shanghai
**KEY ACCOUNTABILITIES:** **Strategy and Planning** + Responsible for strategic development and implementation of impactful product communications programs, external and internal, for key (launch) brands that are critically important for the company + Develop integrated campaigns to create and manage stakeholder perceptions and influence healthcare choices that support business goals and brand targets + Always on the top of understanding targeted key stakeholders, channels outreach effectiveness as well as competition + Improve disease and treatment awareness in targeted disease areas + Enable market access for key products by media environment shaping and KOL engagement **Messaging and Creative Content Assets Development** + Develop compelling communications narratives and develop audience-centric content to support business objectives + Create quality and attractive content aligned to Sanofi messages and core narratives to elevate the storytelling of Sanofi thought leadership in defined diseases areas + Support future of science and pipeline/R&D storytelling **Media Relations and Key Campaigns** + Manage public relations to build a positive brand preference and thought leadership image in the minds of customers, media, government and public + Translate strong local insights into the development of communication concepts, linking the business strategy to the campaign development + Guide the design and implementation of communication activities, integrating innovative communication tactics, traditional and multimedia channels to maximize stakeholders impact and meet strategic communication objectives + Support Sanofi’s participation in major engagement activities such as CIIE to amplify Sanofi’s voices and build favorable business environment + Effective and proactive issue and crisis management to protect the company and brand reputation; develop key messages, QA and press releases as needed and anticipate potential media issues **Internal Communications** + Develop GBU internal communications and employee engagement strategy and plan to align with business priorities and corporate agenda + Create professional and engaging content for effective communications with employees + In close collaboration with internal comms team, contribute BU/product news and stories to the overall Sanofi China story and support to mobilize teams and build an engaging culture across company **JOB-HOLDER ENTRY REQUIREMENTS:** **Education:** + Bachelor Degree minimum, communications, public relations or related majors **Experience & knowledge:** + Minimum 10-12 years track record in public relations with a leading brand, healthcare expertise a must; new launch experience is a plus + Experience in working in an international matrix organization, or a global PR agency + Mature in terpersonal skills and proven ability to work in a big transversal company **Core competencies:** + Demonstrated ability to develop innovative and compelling stories, with superior bilingual written and verbal communications skills + Professional maturity and ability to work indepently and effectively with critical thinking and analytic ability + Good multi-tasking skills, energetic and maintain high standard of excellence in execution + Solid digital and multimedia channel operation experience and insights + Excellent judgement and performance under high pressure and against tight deadlines + Outstanding project planning and management skills with strong ownership on time, budget and deliverables + Self-starter, strong in taking initiatives and effective in achieving results + Strong interpersonal skills and a good team player, able to work effectively across all levels, functions and cultural backgrounds **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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