Primary Function/General Purpose of Position
The Communications & Marketing Specialist executes the tactics required by Advantus’ overall strategy, as related to internal and external communications, consumer engagement, and brand positioning. The Communications & Marketing Specialist will work closely with leadership, peers, and internal and external groups and provide systematic and tactical recommendations for ensuring effective marketing and communications to support AHP’s strategic plans.
Essential Job Functions:
Implements marketing responsibilities within an omnichannel strategy for enhancing revenue growth and delivering on Advantus’ value proposition.
Enhances consumer engagement that delivers upon the Advantus’ value proposition by successfully implementing strategies.
Supports various supply chain departments by executing defined marketing and communication strategies.
Remains apprised to new developments in the healthcare landscape and can apply marketing strategies to complement Advantus Health Partners position in the industry
Champions and grows current business streams through strategic messaging Adheres to the operational budget that supports marketing and communication objectives.
Acts as client services relationship manager to operational partners at a project level.
Writes, designs and edits marketing and communications collateral (e.g. announcements, newsletters, talking points, training materials, and other work product) for a diverse and geographically dispersed audience.
Assists in the design and management of the strategy, tactics, and analysis of Advantus’ proprietary information to ensure communication goals and objectives are met and the providers’ perception is equal to the intent of the message.
Attends system and local meetings, task forces, and other work groups related to Advantus’ networks as a partner and key resource to develop a solid understanding of the unique cultures within the organization and in the external environment.
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Licensing/Certification
None
Education
Bachelors, Business, Marketing, Healthcare Administration, or related field (required)
Masters, Marketing Communications (preferred)
Work Experience
1 year of experience in Communications and/ or Marketing (required)
3 years of experience in Communications and/or Marketing (preferred)
Experience with analytics software (Google Analytics, social platforms, etc.) (preferred)
Experience with SEO, paid advertising, email interfaces, automation services (preferred)
Skills
Project Management
Basecamp
WorkFront
SharePoint
Microsoft Office
Marketing
Adobe
Budgeting
Financial Acumen
Analyzing data
Marketing research
Storytelling
Blog writing
Content development
Editing
Communication
Collaboration
Critical thinking
Problem-solving
Relationship building
Active Listening
Self-motivated
Learning strategies
Many of our opportunities reward* your hard work with:Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more
*Benefits offerings vary according to employment status
All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com