About the Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview of Position

The Communications Specialist supports the execution of OPTAVIA’s Field communication strategy through the development of key communications for OPTAVIA coaches and clients through a variety of channels, including email, SMS, digital newsletters, talk tracks, and more. They ensure all materials reflect the distinct OPTAVIA brand and execute the proper tone, language, and overall messages. 

This role is responsible for drafting and executing communications plans while partnering with external vendors as well as cross-functional teams across the organization, like the Events, Creative, Digital Products, Enterprise teams, and others. They will assist with the workflow of projects, moving multiple pieces seamlessly to completion with the ability to effectively partner with all team members. This position requires excellent writing and proofreading skills, keen attention to detail in writing and our established processes in a fast-paced environment with a multitude of critical, overlapping projects with tight deadlines. 

The Communications Specialist has a passion for storytelling and increasing brand awareness, affinity, and excitement around the mission-driven work of OPTAVIA.

II. Job Responsibilities

Develop robust communications plans, draft copy, and work with creative department to develop supporting graphics, ensuring that all materials contain compliant, on-brand language and are developed, approved, and distributed according to an appropriate timeline and protocols. Maintains strong working relationships and works cross-functionally with Field Marketing, Field Alignment, Events, Recognition, Training, and more in addition to any external vendors. Assist with day-to-day editing and proofreading of content for all OPTAVIA communications and marketing materials. Schedules, tracks, and shares updates on performance of communications campaigns. Understands, follows, and supports internal/external processes and procedures in areas such as communications and creative copy writing and review. Offers administrative support. Participates in local meetings and/or travel to all events, as required.

III. Scope

This is an individual contributor role that supports all field communications impacting our OPTAVIA coaches and clients. 

IV. Knowledge, Education, Skills & Abilities

Bachelor’s degree in Mass Communication (Journalism, Public Relations, Broadcast, Advertising) English, Marketing, preferred OR related work experience.  2-4 years’ experience in Mass Communications, Journalism, Marketing, or Events-related field.   Knowledge of traditional marketing disciplines and communication styles, plus new trends such as social media, digital, and event marketing. Computer skills/programs in Microsoft Office (Word, Excel, PowerPoint). Attention to detail and ability to proactively provide solutions.  Strong organizational skills and ability to independently prioritize and manage multiple projects effectively. Excellent written and verbal communication skills, including strong knowledge of English language/grammar, AP style. Demonstrated writing ability in various genres – promotional, informational, technical, and motivational. Ability to process large quantities of information and translate to appropriate audiences. Excellent reading comprehension and editorial skills. Must be able to interact with all levels, both internally and externally, proving excellent customer service and the ability to establish partnerships.  Must be process-driven.  Knowledge of Health & Wellness and/or Direct Sales industries a plus. Strong copywriting and editing skills as well as general ability to communicate in a strong, positive, and effective manner (written, verbally, and non-verbally). Effectively manages project timelines, including coordinating interdepartmental efforts on projects and initiatives.  Actively participates in Field Support/Events/Marketing/Communication/Training meetings.  Solves problems creatively. Takes initiative to achieve results. Meets short deadlines.   Establishes and maintains effective internal and external relationships.   Demonstrates a high level of personal accountability. Travel as required to OPTAVIA events.  

About Medifast®:

Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA®, which provides people with a simple yet comprehensive approach to address obesity and support a healthy lifestyle. OPTAVIA's holistic solution includes lifestyle plans with clinically proven health benefits, scientifically developed products, and a framework for habit creation – all reinforced by independent coach support for customers on their weight loss journeys. Through its collaboration with national virtual primary care provider LifeMD® (Nasdaq: LFMD) and its affiliated medical group, the holistic solution now includes access to GLP-1 medications where clinically appropriate. Visit the OPTAVIA and Medifast websites for more information and follow Medifast on X and LinkedIn.

Thank you for taking the time to learn more about Medifast.

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