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Join Our Team as a Tagging Architect and Implementation Consultant!

Are you a data wizard with a passion for precision? Do you thrive on turning complex data into actionable insights? If so, we want you on our team! We're on the hunt for a Tagging Architect and Implementation Consultant who can ensure our digital platforms are capturing the right data to drive our business forward.

Why You'll Love This Role:

Innovative Environment: Work with cutting-edge technologies and be at the forefront of data analytics.Collaborative Culture: Join a team that values collaboration, creativity, and continuous learning.Impactful Work: Your expertise will directly influence our data strategy and business decisions.

What You'll Do:

Tagging Strategy Development: Design and implement comprehensive tagging strategies to capture relevant data across all digital touchpoints.Technical Leadership: As our Google Tag Management (GTM) Architect, you'll build the technical foundation for analytics collection on websites and mobile apps.Tag Management: Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.Implementation: Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.Architecture and Configuration: Develop solutions for the overall tag management architecture and platform configurations, including custom JavaScript/HTML frameworks.Data Quality Assurance: Conduct regular audits and quality checks to ensure data integrity and accuracy.Reporting and Analysis: Work with analytics teams to provide insights and recommendations based on collected data.Documentation: Maintain detailed documentation of tagging implementations, processes, and best practices.Training and Support: Provide training and support to internal teams on tagging and data collection best practices.Collaboration: Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.Troubleshooting: Identify and resolve any issues related to tag implementation and data collection.

What We're Looking For:

Educational Background: Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.Experience: Proven experience with tag management systems and web analytics tools.Technical Skills: Strong understanding of HTML, JavaScript, and web technologies.Problem-Solving: Excellent problem-solving skills and attention to detail.Team Player: Ability to work collaboratively in a fast-paced environment.Communication: Strong communication skills, both written and verbal.

Preferred Skills:

Experience with data layer design and implementation.Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).Knowledge of SQL, web development, and database management.2-3 years of experience with Google Tag Manager.2-3 years of experience with custom HTML/JavaScript.Strong familiarity with marketing platforms, including configurations and implementations.Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.

Location: Candidates located near a Nationwide campus will collaborate in office 2 days per week, enjoying the flexibility of remote work the remaining days.
 

Compensation Grade: G3

Job Description Summary

With the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

As a Consultant, you'll develop and implement multiple complex digital marketing strategies, campaigns and initiatives - web, internet, email, social media, mobile - and creative. You'll lead large budgets and creative resources to develop and deliver integrated marketing communications plans on time and on budget, integrating marketing initiatives across businesses to drive efficiency and effectiveness of the brand.

Job Description

Key Responsibilities:

Partners with Marketing associates to ensure alignment of marketing campaign initiatives with business goals. Develops and runs campaigns including marketing communication plans, e.g., advertising, promotions, media, sponsorship, online display, search, email, mobile, social etc. and creative.

Partners to define, track, measure and optimize campaign results. Leads internal and external creative resources, agency relationships and tactical professionals in the timely development, execution and integration of campaigns.

Manages campaign budgets, delivery timeliness, efficiency and brand effectiveness.

Establishes a digital culture where an open exchange of ideas is valued. Provides internal consulting services to business unit leadership and to external partners and vendors.

Conducts analysis on digital trends, reviews competitive insights and develops digital marketing recommendations.

May perform other responsibilities as assigned.

Reporting Relationships: Report to Director/Associate Vice President level or higher; may have matrix reporting relationships and lead virtual teams.

Typical Skills and Experiences:

Education: Undergraduate degree in marketing, communication, advertising or related field preferred. Master’s degree is a plus.

Experience: Typically, eight or more years of related experience in marketing, email, web development and strategy, advertising, media or brand management.

Knowledge, Abilities and Skills: Advanced experience in marketing, campaign advertising, brand management concepts and practices. Ability to think both creatively and strategically. Ability to effectively handle multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture. Excellent organizational and written/verbal communication skills. Ability to see a project through completion and cross-functional management. Insurance and/or financial services product knowledge a plus.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Limited travel. Extended/non-standard hours may be required.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

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