Requisition ID: 64681 

ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of The Innovation team is responsible for identifying opportunities for the development and commercialization of products and services based on customer feedback and market demand. Ensures that the identified areas of innovation are sustainable in the long term. Provides a framework for the positioning, branding, pricing and marketing of innovation opportunities.This role in summary

Responsible for designing and executing consumer research to enable cross-functional portfolio activation and translation of new voice of consumer requirements.Design and execute consumer learning plan, collaborating with Product Strategy Marketing and project team. 

Your responsibilities will include

Enable fast, easy, cost-conscious consumer feedback loops across ADI projects
Own Learning Plans standardization, knowledge capture and sharing
Identify and close Consumer Knowledge gaps: Design and execute fast & iterative Consumer Innovation (CI) for ambiguous (A0-A2) opportunity areas 
Lead  the design and development of the voice of consumer requirements that translate into the voice of engineering
Facilitate the prioritization and selection of leading concepts through a rigorous evaluation process (quantitative / qualitative analyses, consumer research, and concept evaluation).  
Lead sprint sessions that drive the generation, evaluation, and prioritization of ideas, including the analytical processes to identify, validate, and launch new consumer experiences for advanced development to execute through proof of concepts and/or minimal viable products
Embed innovation practices for iterative solution development: design and facilitate innovation sessions, creation and selection of concepts, use cases and solution alternatives.  
Key member of the innovation team responsible for market analysis (business and consumer assessment) Use Cases being screened for inclusion in Advanced (ADI/Platform) portfolios - partners to enable cross-functional portfolio activation
Key interface with Product Strategy Marketing and UX
Partner with Consumer Marketplace Insights for their expertise, support, and alignment

Minimum requirements

Bachelor's Degree in Anthropology, Economics, User Research, Product Design, Marketing, Psychology
Solid experience in user research, qualitative and quantitative study design and development
Experience with conducting online and in-person interviews
Experience with conducting research on social media
Experience in translating consumer research into Voice of Engineering
Experience working with a diversified team 

Preferred skills and experiences

Master's degree in User Design, Research, Psychology or Marketing
Experience in Design Thinking, consumer insight/research and UX. 
Familiarity with Agile Methodology or The Lean Startup is a plus.
Experience in leadership capabilities, creative thinking skills, ability to drive change
Strong communication, persuasion and influencing skills 
Ability to manage multiple projects simultaneously
Proficient at the art of storytelling both verbally and through visuals
Excellent organizational, verbal / written communication, and influencing skills

What we offer

_ Prêmio casamento;
_Subsídio em farmacias credenciadas na compra de medicamentos prescritos;
_Acesso ao Clube Recreativo disponível para colaborador associado e convidados;
_Desconto em produtos pelo Compra Certa;
_Desconto em seguros (pet, auto, residencial, bike, viagem e mais)
_Gympass;
_Programa de Apoio ao Empregado, contando com atendimento 24hrs com profissinais jurídicos, sociais, financeiros, assistentes sociais e Psicólogos;
_Auxilio Creche ou Berçário na unidade para colaboradoras;
_Benefícios como empréstimo consignado ou social, plano de saúde, odontológico, seguro de vida e previdência privada compatíveis com o mercado;
_Serviços disponíveis no local: lanchonete, agência bancária interna e sala de lactação;
_Vale-Transporte, Fretado ou Estacionamento na empresa;
_Vale-Alimentação;
_Refeição no local;
_Duas semanas de trabalho remoto em qualquer lugar; 
_Após 5 anos de empresa, colaboradores elegíveis podem tirar quatro semanas de licença remunerada;
_Licença maternidade/paternidade estendida.
Saiba mais em https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Additional information

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

 

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