Job Posting Title:

Consumer Insights Manager

Req ID:

10106588

Job Description:

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, we bring quality movies and episodic storytelling to consumers throughout the world!

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!

We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Product, Marketing & Content Curation and In-Home Marketing & Distribution groups. Reporting to the Sr. Manager, you will work closely with the Disney+ and In-Home teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on Disney+ Product and Consumer Experience tracking programs.

Responsibilities:

Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery

Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program

Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making

Serve as a point of contact for various groups within the Disney+ & In-home divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process

Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney Bundle

Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking

Acquire and manage syndicated research products as required to meet the needs of internal stakeholders

Synthesize primary and secondary research to inform decision making

Respond to time sensitive data requests from internal clients

Support presentation of findings based on research conducted and contribute to related business discussions

Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables

Be at the forefront of SVOD industry trends amidst a rapidly changing landscape

Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors

Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management

Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs

Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change

Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling

Strong attention to detail without losing sight of broader concepts/objectives

Flexible personality, quick learner and a strong, pro-active work ethic

Strong organizational skills and the ability to meet deadlines

Analytical thinker who enjoys problem-solving

Intellectual curiosity and a passion for innovation

Strong collaboration skills and ability to influence without authority

Able to work autonomously as well as part of a team

Willing to travel domestically and internationally as needed

Preferred Qualifications:

MBA or advanced degree in Market Research

Experience with SPSS, Reporter, Q or Marketsight

Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.

Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption

International Market Research experience

Strong vendor management skills

Passionate consumer of content – movies, TV, SVOD

Familiarity with the brands and franchises of The Walt Disney Company

Education:

Bachelor’s Degree or equivalent experience in Business, Marketing, Psychology or related field

The Walt Disney Studios is an equal opportunity employer.

The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Disney+ - Research & Insights

Primary Job Posting Category:

Platform Market Research - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-05