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Global Consumer PR & Communications Manager

Your Manager: Global Senior Consumer PR & Communications Manager

Team: Communications Department

Location: London, We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

Pernod Ricard UK, which markets, sells and distributes our products in the UK marketChivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolioPernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

The dynamic Communications Department at Chivas Brothers brings together a team of talented individuals split between London and Glasgow. We represent a diverse mix of disciplines and expertise from global consumer PR & brand communications to content production, to influencer and experiential marketing, to corporate communications, internal communication & culture, sustainability & responsibility, and engagement, across the full suite of stakeholder groups.

Adept at relationship building, message crafting and storytelling in new and innovative ways, the team is committed to developing compelling narratives, engaging experiences and creative content about our company and Scotch whisky portfolio. The result is true advocacy and authentic third-party endorsement internally and externally.

Together the team sits at the heart of our company, reporting to the Chairman & CEO, and working closely with all functions of the business to provide communications consultancy and support for the entire business.

Your unique contribution

Role purpose:

To develop and implement the annual global consumer PR & communications plan and related initiatives, campaigns and sports culture partnerships for Chivas Regal, the iconic blended Scotch whisky, and one of Chivas Brothers’ key strategic brands.To raise the brand’s profile and engagement levels with key media, influencers, channels, and within the Pernod Ricard Group, through developing creative and engaging global PR & Comms strategies that will drive earned reputation vs competitors, generating positive coverage and social conversation across relevant audiences, rooting the brand in culture.

Your main areas of responsibility will be:

Global Consumer PR & Communications

Working in to the Global Senior Consumer PR & Communications Manager, successfully lead the day-to-day and use strategic planning to develop and deliver creative and dynamic global PR & communications plans, initiatives, and assets for Chivas Regal, with a focus on the brand’s sports culture platform.  Utilise the brand’s high profile global partnerships and compelling storytelling to a) drive brand credibility and relevance across key audiences and b) drive positive earned impact at scale, placing Chivas Regal at the heart of culture as a modern luxury icon.Translate the global marketing strategy for earned audiences, activating plans across the full conversation ecosystem, and earned communications channels, to include social, online, print and broadcast target media audiences, influencer groups, publishers’ platforms.Support the brand’s key innovation pipeline, crafting engaging 360 communications strategies that cut through the conversation.Collaborate closely with Chivas Regal marketing team to ensure 360 integrated campaigns, providing always on strategic counsel on earned communications and assetsOversee management of global PR/communications agencies and delivery of the agreed scope of work, ensuring activities perform well against objectivesDevelop and distribute brand PR communications assets for use by market companies, providing global always on counsel to support local market PR plansSupport the wider business S&R initiatives and ambitions through brand storytelling via newsworthy and ownable S+R narratives that aim to drive positive societal and environmental change.

Pernod Ricard Communications

Represent Chivas Brothers and its brands at media and launch events globally, as required, build relationships with market companies’ communications teams, and support the business and communications function at large with issues and crisis management to deliver thorough and agile solutions to developing situations.

Must be able to travel to Scotland and overseas as required.

Who you’ll be working with

Internally, you’ll work closely with the marketing function and the wider communications team, as well key drive markets globally

Externally, your contacts will be media, people of influence, content creators, agencies partners and brand partners

Your blend of talent

This position could be right for you if you:

Are a seasoned consumer PR & communications expert with experience in agency or in-houseHave proven experience of managing successful global PR & brand communications programs / campaigns – ideally in the sports culture spaceHave a passion for and/or knowledge of whisky/sports culture/modern luxuryKnow how to land earned conversation across the full media and social landscapeHave strong expertise in social media / influencer marketing, event management experience and the ability to effectively plan and execute high-profile media events to communicate a wider marketing platformAre exceptionally well organised with ability to work autonomously and prioritise busy workloadCan influence and interface effectively and professionally with other departments and company directors/stakeholders (in particular Marketing)Full understanding of and ability to interpret marketing strategiesAbility to represent Chivas Brothers and Pernod Ricard externally and to media with authorityMust have impeccable attention to detail and highly creative mind, with strong writing and presentation skills

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2025-01-19

Target Hire Date:

2025-04-01

Target End Date: