Job Posting End Date

10-05-2024

Please note the job posting will close on the day before the posting end date

Job Summary

This is a HYBRID role and the selected candidate will be required to report to AEP SWEPCO offices located at Travis Street a minimum of 3 days per week.


This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign.

Job Description

This is a HYBRID role and the selected candidate will be required to report to AEP SWEPCO offices located at Travis Street a minimum of 3 days per week.

ESSENTIAL JOB FUNCTIONS:

Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.

 Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.

Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals.Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.

Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.

Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products.

Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.

Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.

May perform other job functions as assigned.

MINIMUM REQUIREMENTS:

Education requirements are listed below:

Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.

Work Experience requirement listed below:

Five (5) years' experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software

OTHER REQUIREMENTS:

Physical demand level is Sedentary

Excellent organizational and communication skills Experience in writing, editing and producing communication material Proficient in word processing, desktop publishing, electronic communication, and Internet applications Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook) Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Compensation Data

Compensation Grade:

SP20-006

Compensation Range:

$70,961.00-88,700.50 USD

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all aspects of the employer‐employee relationship including recruiting, hiring, upgrading and  promotion,  conditions  and  privileges  of  employment,  company  sponsored  training  programs, educational assistance,  social and  recreational  programs,  compensation,  benefits,  transfers,  discipline, layoffs and termination of employment to all employees and applicants without discrimination because of  race, color,  religion,  sex, age, national origin, ethnicity, ancestry, veteran or military  status, disability, genetic information, sexual orientation, gender identity, or any other basis prohibited by applicable law. When required by law, we must record certain information to be made part of an Affirmative Action Plan. Applicants for employment may also be invited to participate in the Affirmative Action Program by self-identifying their Race or Ethnic Identity.