This position provides the opportunity for the new team member to be based in either the Murphy USA (El Dorado, AR) or QuickChek (Whitehouse Station, NJ) corporate office.

The Specialist, Content & Marketing Activation will lead organic social and other digital content planning and development for the Enterprise – across both Murphy USA and QuickChek brands. The Specialist will also support Marketing Activation execution for each brand. To be successful, the Specialist will work closely with Marketing Activation leadership to align priorities and build content plans that are insights-based and timely, growing awareness, consideration, and affinity for the brands. This will be accomplished by having a strong grasp on the brands, the customers, the industry, and digital and social usage and trends. The Specialist will be responsible for the development and coordination of content leveraging key sponsorships and partnerships. The role presents an opportunity to leverage creativity within the context of disciplined measurement.

PRIMARY DUTIES & RESPONSIBILITIES

• Under the leadership of the Director, Marketing Activation, develops social strategies – by Brand and channel, supporting key Brand and Category Marketing initiatives as well as promotional sales period initiatives
• Creates concepts and execute creative for campaigns, including video, photography, animations, gifs, graphics, and other copy and design assets for social media
• Identifies appropriate use of partnerships and partnerships (with Brand partners) for improved social media execution including influencer
• Partners with senior Marketing leadership, as well as the team at large – Brand and Category Marketing, Consumer Insights and Marketing Intelligence, and Media – to inform and optimize plans
• Successfully supports the objectives set forth in the annual Brand strategy as well as Category-specific and Activation plans
• Collaborates with agency of record (AOR), Media, and National Calling Center (customer service) to ensure alignment, test and/or boost appropriately, and manage the social media communities
• Effectively packages and communicates campaign performance and insights for Marketing Activation leadership
• Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
• Advocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationships
QUALIFICATIONS
• 2+ years of experience in Marketing, Business, or related field (Master’s preferred)
• OR recent college graduate with social media experience
• Content creation skills: video, photography, editing, graphic design
• Knowledge of top social media platforms including post generation, community management, performance tracking, influencer partnerships/endorsements
• Excellent written and verbal communication skills
• Advanced Excel and PowerPoint skills required
• Proactive with a self-starter mentality, strong collaborator and collaborative nature
• Strong curiosity and eagerness to learn, demonstrates a growth-mindset