Central, Hong Kong Island, Hong Kong
40 days ago
Content Manager - Global Private Banking

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Global Private Banking helps high net worth and ultra-high net worth clients manage, grow, and preserve their wealth for generations to come. Our network of global experts helps clients access investment opportunities around the world, plan for future with wealth and succession planning, manage their portfolio with tailored solutions, and find the right support for their philanthropy.

We are currently seeking a high calibre professional to join our team as a Content Manager.

Principal Responsibilities

(1) Digital CIO

Lead and implement Digital CIO initiatives including CIO-led GenAI innovation project, Virtual CIO across GPB WealthChampion and participate in key digital content governance activities and risk controlSupport Asia’s deployment of the GPB Chat platform on CIO IWS materials on daily basisAssist the development and production of videos and multimedia deliverables (podcasts, videos, vlog) and seek new approach to enhance the effectiveness of multimedia output deliverySupport PC segment new initiatives on digital servicing Support product and sales campaign through IWS digital product marketing initiatives to drive business growthMonitor digital results, trends, user engagement matrix, data analytics and conduct competitor analysis

(2) Content Planning and Production

Formulate and support CIO content planning and commercialisation strategy across client segments and marketsManage investment content translation into Chinese, including Global and regional CIO publications, investment presentations, marketing materials, product narratives, IWS product documents Participate in specific content tasks (e.g. client communications, client letters, clients notifications, websites) customised for target group of clientsSupport broader IWS teams on ad-hoc content production and translation, by using GenAI technologies

(3) Social Media Content Management

Develop and champion WeChat and LinkedIn communication strategy to drive awareness on investment insights and banking servicesDrive and work with internal and external stakeholders on WeChat future phase developments to support Greater China growth strategyCollaborate with content contributors to script, polish and execute content posts on WeChat And LinkedInMonitor and analyse client usage statistics, platform traffic and user engagement metrics on social media platforms to identify customer needs, business opportunities and close service gaps

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Global Private Banking helps high net worth and ultra-high net worth clients manage, grow, and preserve their wealth for generations to come. Our network of global experts helps clients access investment opportunities around the world, plan for future with wealth and succession planning, manage their portfolio with tailored solutions, and find the right support for their philanthropy.

We are currently seeking a high calibre professional to join our team as a Content Manager.

Principal Responsibilities

(1) Digital CIO

Lead and implement Digital CIO initiatives including CIO-led GenAI innovation project, Virtual CIO across GPB WealthChampion and participate in key digital content governance activities and risk controlSupport Asia’s deployment of the GPB Chat platform on CIO IWS materials on daily basisAssist the development and production of videos and multimedia deliverables (podcasts, videos, vlog) and seek new approach to enhance the effectiveness of multimedia output deliverySupport PC segment new initiatives on digital servicing Support product and sales campaign through IWS digital product marketing initiatives to drive business growthMonitor digital results, trends, user engagement matrix, data analytics and conduct competitor analysis

(2) Content Planning and Production

Formulate and support CIO content planning and commercialisation strategy across client segments and marketsManage investment content translation into Chinese, including Global and regional CIO publications, investment presentations, marketing materials, product narratives, IWS product documents Participate in specific content tasks (e.g. client communications, client letters, clients notifications, websites) customised for target group of clientsSupport broader IWS teams on ad-hoc content production and translation, by using GenAI technologies

(3) Social Media Content Management

Develop and champion WeChat and LinkedIn communication strategy to drive awareness on investment insights and banking servicesDrive and work with internal and external stakeholders on WeChat future phase developments to support Greater China growth strategyCollaborate with content contributors to script, polish and execute content posts on WeChat And LinkedInMonitor and analyse client usage statistics, platform traffic and user engagement metrics on social media platforms to identify customer needs, business opportunities and close service gapsBachelor’s degree in Finance, Business Administration, Marketing, Communications, Economics or relevant field5-8 years of experience as marketing manager, content strategists, communication manager or relevant roleStrong competencies in content optimisation, content development and scripting as well as project implementationHigh language proficiency in Chinese and EnglishA team player, organised, detail-oriented and adaptive to changes Ability to multi-task and work under fast-paced environment

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Bachelor’s degree in Finance, Business Administration, Marketing, Communications, Economics or relevant field5-8 years of experience as marketing manager, content strategists, communication manager or relevant roleStrong competencies in content optimisation, content development and scripting as well as project implementationHigh language proficiency in Chinese and EnglishA team player, organised, detail-oriented and adaptive to changes Ability to multi-task and work under fast-paced environment

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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