Imagine360 is seeking a Content Marketing Manager to join our team! The\u202fContent Marketing Manager\u202fis responsible for executing the entire content creation process. This position will produce and manage engaging content to attract and retain customers, boost brand awareness, drive website traffic, and generate leads for sales. Duties include implementing a content marketing strategy, creating and editing content across multiple channels, conducting research, and analyzing content performance.\n
Position Location: 100% remote\n
Responsibilities include but are not limited to:\n\nProduce high-quality articles, white papers, blogs, case studies, presentation content and survey reports, as well as supporting promotional messaging across web, social media and email \nServe as an exemplary writer, consistent with our company's tone and mission. Can create a clean, concise, well-polished copy \nBuild and maintain editorial calendar based on market needs \nPartner with senior marketing leaders to conceptualize projects upfront and develop a plan for asset productions inclusive of topic, format, voices, and required timing \nContinuously evaluate and improve content performance \nStay up-to-date with the latest health care and insurance industry trends and customer challenges in order to recommend effective content topics and formats \nWork closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate brand benefits properly and consistently throughout content \nOwn the content production process end-to-end. Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message. \nTest new content formats and distribution channels, including championing the increased use of data visualization \nManage all assigned content resources including designers, writers, and other agency personnel \nManage assets in alignment with company policies, including AI use policy and required legal reviews\/approvals\n\n
Required Experience\/Education:\n\nBachelor's degree in Marketing or related field\n6+ years of proven work experience as a content marketer or direct copywriter for employee benefits, health or insurance industry.\n\n
Skills and Abilities:\n\nKnowledge marketing to brokers, preferred \nEditorial mindset with an ability to predict audience preferences and how they consume content \nStrong knowledge of content marketing strategies and channels \nStrong communication and writing skills. Excellent grammar, punctuation and spelling skills \nAbility to develop, organize, and maintain process documentation \nExperience\/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work. \nAbility to manage multiple projects and juggle priorities \nDemonstrated ability to work productively with counterparts in a cross-functional capacity \nResults-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure. \nAbility to analyze and present content engagement results and promotional channel performance \nProject management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results\n\n
What can Imagine360 offer you?\n\nMultiple Health Plan Options\nCompany paid employee premiums for Dental, Vision, STA, & LTD, plus Life Insurance\nParental Leave Policy\n20 days PTO to start \/ 10 Paid Holidays\nTuition reimbursement\n401k Company contribution\nProfessional development initiatives \/ continuous learning opportunities\nOpportunities to participate in and support the company's diversity and inclusion initiatives\n\n
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Imagine360 is a health plan solution company that combines 50+ years of self-funding healthcare expertise. Over the years, we've helped thousands of employers save billions on healthcare. Our breakthrough total health plan solution is fixing today's one-size-fits-none PPO insurance problems with powerful, customized, member-focused solutions.\n
Imagine360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.\n
**RECRUITMENT AGENCIES PLEASE NOTE: Imagine360 will only accept applications from agencies\/business partners that have been invited to work on a specific role. Candidate Resumes\/CV's submitted without permission or directly to Hiring Managers will be considered unsolicited and no fee will be payable. Thank you for your cooperation**\n