Responsibilities include, but are not limited to: Synthesize business goals, and marketing and campaign plans to create content strategies in a customer-centric way. These strategies should be focused on creating awareness, demand, and engagement opportunities. Collaborate across the marketing team to integrate and repurpose thought-leadership and campaign content where appropriate. Curate and create content for a variety of platforms including blogs, websites, social media, video, podcasts, webinars, and more. Serve as SME for the brand voice and editorial style guidelines. Edit and proofread all copy. Support SEO objectives by using SEO keywords, tools, and best practices. Monitor content campaigns to measure program effectiveness via defined metrics. Refine and retest as appropriate. Develop recommendations based on results. Work closely with external agencies or freelancers on execution of content where needed. Ensure content budgets are used effectively and manage reporting of content for internal partners. Identify content trends, best practices and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content. Additional copywriting duties as assigned, such as executive presentations.