At American Vision Partners (AVP), we partner with the most respected ophthalmology practices in the country and integrate best-in-class management systems, operational infrastructure, and advanced technology to provide the highest quality patient care possible. Our practices include Barnet Dulaney Perkins Eye Center, Southwestern Eye Center, Retinal Consultants of Arizona, M&M Eye Institute, Abrams Eye Institute, Southwest Eye Institute, Aiello Eye Institute, Moretsky Cassidy Vision Correction, Wellish Vision Institute, West Texas Eye Associates and Vantage Eye Center. We are focused on building the nation’s largest and most comprehensive eye care practices and currently operate more than 120 eye care centers in Arizona, New Mexico, Nevada, California and Texas – including 25 ambulatory surgical centers.
At AVP we value teamwork, providing exceptional experiences, continuous improvement, financial strength, and hard work. We are committed to providing best-in-class patient care, pioneering research and technology, and most importantly, rewarding and recognizing our employees!
As a Content Marketing Strategist, you will support AVP’s digital marketing efforts by designing and executing creative
content across a variety of platforms, including landing pages, digital ads, social media, and more. You will collaborate
with internal teams and external vendors to implement engaging campaigns that align with AVP’s goals and brand
standards. The ideal candidate is a creative and detail-oriented marketer with a strong understanding of digital tools,
content creation, and design principles.
The Content Marketing Strategist plays a critical role in the development, measurement, and optimization of content
marketing as a core channel for American Vision Partners. This person will work directly with the Director of Marketing
and the Marketing Manager, other content creators and creative/design professionals to create content, optimize our
content initiatives and meticulously measure their success. The Content Marketing Strategist will work collaboratively
with other stakeholders to ensure coordination of strategies and a cohesive patient experience across digital and
traditional media channels.
Responsibilities Create and deliver engaging content with the goal of increasing local website traffic, lead conversion, domain authority and continually optimizing content keeping SEO relevance in mindLead inbound marketing content creation aligned with quarterly campaigns and website/landing pageoptimizations: Blog, email/text, social, landing pages, web pagesUpdate and maintain company websites via WordPress, ensuring a consistent and engaging user experienceWork with the clinical and marketing teams to create digital/print marketing materials and videos, ensuring all content is accurate, engaging, and aligned with clinical messagingUtilizes digital performance reports to provide recommendations to optimize future campaignsCreate quarterly content calendar to support lead generation campaignsCross pollinationMulti-channel/multi-demographic/multi-serviceDevelop and execute on multi-channel marketing lead generation/patient outreach campaigns that directly generates leads and nurtures prospects through the patient journeyCollaborate with creative team to develop lead-gen content and transform complex topics into storytelling narrativesAssist in the creation of email marketing content, ensuring brand consistency and measurable resultsManage the content and posting portion of the marketing/social calendar and content production process.Execute a “keep the lights on” organic social media strategyMonitor and respond to online reviews and feedback on platforms such as Google and Yelp, prioritizing brand reputation and patient satisfactionPartner and work closely with the marketing manager to gather and review content marketing performance analysis based on a regular cadence and projects in the marketing queueContent audits and ideation: Evaluate existing content, identify gaps, and propose fresh ideas that identify and address customer problemsSupport the onboarding of new practices and providers, ensuring seamless integration into digital marketing effortsAssist in asset management and content inventory Qualifications Bachelor’s degree in Marketing, Advertising, Public Relations, Journalism, Communications or related field is preferredREQUIRED: 3+ years marketing campaign experience, preferably within lead generationREQUIRED: Experience in the Healthcare industry (preferably within the eyecare space)REQUIRED: 3+ years of content marketing experienceREQUIRED: Strong understanding of UX/UI principles for landing page and website designREQUIRED: Experience with design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.), or similar platformsREQUIRED: Experience with social media management platformsREQUIRED: Experience with content management platforms such as WordPress1+ year of SEO driven content marketing is preferredExceptional writing and editing skillsAptitude for building and maintaining strong processesFamiliarity with SEO, email marketing and digital strategyDemonstrated experience creating engaging digital content (social media posts, digital ads, videos, etc.)Analytical mindset with the ability to track and measure the performance of digital campaignsAbility to collaborate with cross-functional teams and manage multiple priorities in a fast-paced environmentRelentless commitment to success and quantifiable resultsSelf-motivation to build and optimize process and measurementA highly creative team player who enjoys collaborationDetail-oriented, well organized, efficient with time management Benefits & PerksYour health, happiness and your future matters! At AVP, we offer everything from medical and dental insurance, significant eye care discounts, child care assistance, pet insurance, continuing education funds, 401(k), paid holidays, PTO, Sick Time, opportunity for growth, and much more!
Options Apply for this job onlineApplyShareEmail this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQsSoftware Powered by iCIMS
www.icims.com