The Direct to Consumer Team seeks a Content Programming Manager who will be a key addition to our DTC Content Programming team. This role is tasked with leveraging Testing and Experimentation as a means to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving engagement KPIs through strategic optimization. You will work with content programmers, product and other cross functional teams to create and execute on platform experiments across different surface areas, devices and audiences as well as inform the strategy for experimentation across DTC. The right person for this role has familiarity with content curation, data analysis, project management, enthusiasm for growth, and a broad knowledge of television, film, and popular culture. If you are someone who is curious, decisive, and flexible, this role could be the perfect fit for you.
WHAT YOU’LL DO
Program Hulu and Disney+ tests to best serve the needs of viewers and the business
Partner with team members on programming content optimization testing needs, and testing
implementation as needed
Develop experimentation strategies in partnership with cross functional teams
Execute and deploy tactics under supervision of more senior team members
Work off a prioritized calendar and document projects
Develop content programming and merchandising analysis and on-going dashboards as needed, in partnership with data teams
Conduct day-to-day analysis and optimization of experiments
Create, update, and monitor Airtable tickets
Cover evening and weekend programming events, when needed
WHAT TO BRING
3+ years of experience in content programming, curation, product, audience development, analytics or streaming television
Familiarity and comfort with using data to make informed decisions
Excellent communication abilities including comfort presenting in front of large groups and the ability to write clearly and concisely
Outstanding attention to detail and follow through
Quick learner; critical thinking, analytical and problem solving skills
Desire to work in a fast-paced, constantly changing environment
Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure
Experience and success growing various audiences across different platforms
A love of television and movies
NICE-TO-HAVES
Previous experience working in streaming television
Familiarity with Airtable
The hiring range for this position in Glendale, CA is $85,800.00 to $115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.