The Content SEO Strategy Vice President will work for the J.P. Morgan Wealth Management team which is the U.S. wealth management business of JPMorgan Chase & Co., a leading global financial services firm with assets of $4.1 trillion and operations worldwide. J.P. Morgan Wealth Management has more than 5,600 advisors and $1 trillion of assets under supervision. Clients can choose how and where they want to invest and can do it digitally, remotely, or in person by meeting with an advisor in one of our more than 4,800 Chase branches throughout the U.S., or in one of our offices. 

 

As a Content SEO Strategy Vice President you will leverage your strong editorial skills to lead the content strategy for self-directed investors and prospects with a strong focus on search-optimized content. As a Content Editor at the Vice President level, you will be responsible for developing and executing a content plan centered around core topic pillars, assigning and editing compelling SEO-lead content for our clients and the general public, and optimizing existing content for search. This is an exciting opportunity to lead a rapidly growing part of our business as we strive to serve our clients in new ways and to attract and engage new audiences. We’re a highly motivated team that operates like a news organization and welcome your expertise in writing and editing SEO content, and familiarity with SEO tools and analytics. 

 

Job responsibilities:

Develop and execute an SEO content strategy that supports business goals and builds readers’ financial knowledge.  Conceive of differentiated content offerings across web and mobile platforms to deepen engagement with existing investing clients.  Identify opportunities to integrate contextually relevant content into the mobile experience to inform and inspire clients.  Identify emerging trends and create or assign and edit timely SEO-lead content for wealth planning and investing. Assist in optimizing our existing library of multi-media content; including web-based articles, videos, and webcasts.  Measure page performance and identify new content opportunities. Stay current with industry trends and best practices, and ensure our content is optimized for the evolving organic search landscape. Implement and enhance performance marketing/acquisition efforts. Partner closely with subject matter experts and strategists, marketers and communicators around the company.  Manage multiple strategic content projects.

 

Required qualifications, capabilities, and skills:

Bachelor’s Degree; 8+ years of experience writing/editing digital content Deep SEO experience, including writing and editing SEO content and tracking and reporting out on search rankings, changes, and engagement. Familiarity with SEO tools and analytics. A natural storyteller with a passion for getting creative, simplifying the complex, and bringing ideas to life. Experience writing about investments, trading, retirement planning, and/or wealth management. Effective communication skills, both written and oral, with the ability to present information clearly and professionally. Ability to work collaboratively and partner with others; highly organized and collaborative thinker. Strong initiative, energy and confidence. Genuine interest in the world of financial markets and personal finance.  Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word). Occasional domestic travel may be required.

 

Preferred qualifications, capabilities, and skills:

writing/editing digital content preferably including financial journalism