What We Need: As a Content Specialist , you’ll play a pivotal role in driving our content strategy, creating impactful B2B content, and fostering engagement across multiple channels. You’ll work closely with our SEO Manager and collaborate with internal and external stakeholders to develop content that resonates with our ideal customer profiles, supports our traffic and lead generation goals, and positions our brands as thought leaders. If you’re passionate about storytelling, building communities and crafting content that delivers real business value, we want to hear from you! What You'll Be Doing: + Content Sourcing: Collaborate with subject matter experts (SMEs) inside and outside the organization to identify and source unique content ideas. + Content Planning: Define and manage content calendars that address customer needs at various stages of the customer lifecycle. + Customer Stories: Develop compelling end-user case studies that showcase the impact of our solutions. + Customer-Focused Content: Create tailored content for our ideal customer profiles, positioning us as trusted thought leaders in the industry. + Lead Generation: Leverage content to drive lead generation by creating assets that align with key marketing campaigns. + SEO Optimization: Use organic search data to uncover opportunities for creating high-performing articles that boost SEO traffic. + Influencer Collaboration: Identify and partner with influencers and brand advocates to amplify our reach and authority. + Leverage Emerging Technologies: Create process, research and content development efficiencies by mindfully utilizing AI LLMs, like Gemini or ChatGPT. What You Will Need To Be Successful: + Bachelor’s degree in marketing, communications, journalism or a related field. + 2–5 years of experience in content creation, content marketing or a related field. + Experience in B2B marketing is highly preferred. + Writing and editing skills, portfolio showcasing diverse content types preferred. + Familiarity with SEO best practices and content performance metrics. + Ability to manage multiple projects and deadlines in a fast-paced environment. + Experience working with influencers or managing online communities. + Familiarity with marketing tools like Google or Adobe Analytics, Ahrefs or HubSpot. + A track record of delivering leads from content. + Has leveraged AI to improve content planning and development process. + Familiarity with optimizing YouTube videos for greater reach. About Us: Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. Our Benefits: + Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision + Generous 401(k) with company match + Paid time off and holidays + Opportunity to participate in incentive programs for all full-time employees + Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance + Education reimbursement opportunities + Scholarship program for children of Brady employees + A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities + Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) + Dress-for-your-day dress code + Charitable contributions matched through Brady's Matching Gift program