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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

This role will be responsible for creating content that can be leveraged in support of strategic and tactical marketing programs for Rentokil - Terminix and its subsidiary businesses. Programs include campaigns, digital efforts, thought leadership initiatives, trade shows, customer-facing events and programs. In partnership with leaders across the team, the copywriter will prioritize the objectives of building a cohesive messaging and market positioning strategy in an effort to influence the generation of new high-quality marketing and sales leads. Additionally, the copywriter is a key factor in the success of internal and external communication efforts and both the creation and distribution of valued content. Collaboration is critical for the success of this role, as working with peers in creative, cross-functional teams within marketing, sales, internal communications/HR, operations and the larger organization.

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

Accountable for creating content to drive traffic, engagement, and leads that deliver sales and customer retention

Collaborate with stakeholders across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

Research, write, and edit for content development, including, but not limited to: sales collateral, white papers, guides, emails, infographics, blogs, articles, video scripting, presentations, webinars, internal messages, and other writing support as needed.

Approach the job with a brand publisher mindset: to create the content audiences are looking for and then to optimize the path to conversion

Participate in the creation of an effective, relevant, executable, and measurable editorial content calendar for multiple brands, across multiple channels

Ability to support multiple brands with different product and service lines

Background in writing for science, service, or technical fields is a plus

Proofread for grammatical, spelling, and content errors and inconsistencies.

Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement

An understanding of traditional and digital marketing distribution channels including email, newsletters, community sites, blogs, social platforms, and websites. An appreciation for the best practice in content creation for each channel is necessary.  Knowledge of marketing automation software such as HubSpot is a plus. Familiarity with Adobe Creative Suite products is also a plus

Participation in the integration of content programs with brand campaigns to drive brand to demand

Participation in the creation/expansion of a dynamic, effective thought leadership program for relevant brands

Assist in the creation of sales enablement tools designed to highlight our differentiators and value propositions

The ability to present to Executives key elements and results of content initiatives

Write clear and concise business-to-business operational communications, business-to-business marketing communications, and business-to-consumer marketing communications

Meet tight deadlines and fast-turnaround requests

Key Performance Indicators

Delivery: Execution to agreed Brand and Content Strategy Plan

Efficiency: Transition Costs / Transition Timing

Growth: Retention to targets

People: Retention / Engagement / Enablement

Market Success: Solution penetration / Residential penetration / Commercial penetration

Brand: NPS / Awareness / Consideration / Transition

Required Experience

2-3 years of copywriting, journalism, or communications experience

Able to edit highly technical work and translate it to reach broad audiences

Able to work in a fast-paced environment and switch tasks quickly

Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines

General graphic design knowledge or understanding

Knowledge of Salesforce.com and marketing automation software such as HubSpot is a plus

Expert understanding of brand management, brand positioning, awareness

Aware of conversion rate optimization tactics and the ability to leverage campaign KPIs and foresight for maximum ROI

Advanced knowledge of Google Platform tools and services

Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing

Required Leadership Traits and Characteristics

Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

Experience managing projects is appreciated but not required

Highly creative, autonomous, self-starter, problem solver

Able to think strategically and engage with proper stakeholders and colleagues 

Formal Education, Qualifications or Training

Bachelor’s degree in a related area, BA or BS; Master’s degree a plus

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes: 

Professional and Personal Growth

Multiple avenues to grow your career 

Training and development programs available

Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

401(k) retirement plan with company-matching contributions 

Work-Life Balance

Vacation days & sick days

Company-paid holidays & floating holidays

A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work.  Is that you?
 

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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