At Directive, we take performance content and SEO for SaaS companies very seriously. We demonstrate this by only working with clients who share our values and through a dedication to writing content with the purpose of hitting clients’ goals. 

Being a Content Writer at Directive is an incredible opportunity to flex both your creative and analytical muscles, working directly with our Strategists and Associate Directors of SEO and reporting into our Director of SEO and Content.

Beyond the work, we are fiercely passionate about living out a people-first culture. We offer unlimited vacation, flexible working hours, and the ability to work fully remote. We have competitive benefits packages and salaries to ensure that our employees feel valued.

Get to know us: https://youtu.be/QRos4s-xAjs

Applications without a portfolio will not be considered.

Role and Responsibilities 

Customer Generation Approach to Content: On any given day at Directive, you'll be interacting directly with clients and writing smart content that engages audiences and drives leads. 

Work with clients and internal stakeholders to understand the brand, audience segments, and main value proposition to create strategic messaging for highly engaging content

Write B2B content that works like B2C, where big ideas matter and well-written headlines are needed to connect our clients’ technologies to outcomes that speak to their ideal customers.

SME Interviews and Product / Topic Expertise:

Take a journalistic approach and support SME interviews in order to create content that resonates with the audience by deeply understanding the topic. You're deadline driven, a joy to work with, and hungry to do great work

Conduct SME interviews to inform your writing and help build authority around the content topic

Creative Problem Solving and Writing: Our ideal candidate is a great conceptual thinker with a knack for making clients say, “Why didn’t we think of that?” 

Easily distill complex product benefits into simple, emotionally-driven messages 

Understand that a web page without a UVP is just noise, and a landing page without a personality is unengaging

Identify as a storyteller, weaving brand voice and a POV into everything that you write

Collaboration with SEO: You also understand the basics of SEO, and can collaborate closely with our SEO team to develop content that is engaging but also ranks

Dive into content briefs to fully understand what the content is about, who we’re targeting and why the brand product or service matters to the intended audience

Deliver great strategic writing that brings it all to life in an emotionally-driven way

Project manage a network of freelance writers

A portion of your role will be acting as the liaison between Directive strategists and external writers

Copyediting: ability to revise content drafts in order to incorporate client and PMM feedback, brand guidelines, and more

Copyedit articles written by external writers on an as needed basis

Take initiative on projects and provide new and innovative ideas and solutions

In addition to your day to day assignments, bring ideas to further improve the content division at Directive

Stand up process and propose new technology to propel us forward

What you offer:

A great portfolio, including pages you’ve written, websites and landing pages, long form guides, and anything else you deem worthy of consideration

Minimum 2 years experience in a copywriting or content production role for B2B

Experience with technical writing and content writing for B2B SaaS and technology companies

Bachelor's or Ad School degree in Copywriting, or a related discipline is highly preferred 

Working knowledge of Google Workspace or Microsoft Office. 

Superb creative thinking skills to solve problems and create breakthrough solutions

A talent for distilling complex product features and tech-heavy information into simple concepts that customers will relate to and connect with

Excellent verbal, written and presentation skills. Able to help clients “visualize” your thinking

Strong understanding of marketing funnels and the ability to write within a multi-channel strategy

Ability to both fully own a project and also collaborate as a member of a team

Bonus Points:

Experience in industries like cybersecurity, healthcare AI, ATS, and technology

Background / knowledge of SEO

Strong headline writer

Passionate about UX

Great presentation skills