Do you have a mind that is both analytical and creative? Are you looking for an agile working and UX-driven environment where you will be able to implement your conversion optimization and experimentation skills to deliver the best online experience to users? You understand user and business needs, identify areas of improvement along the user journey, and use data-driven insights to optimize user experience (UX) to increase conversion rates in close alignment with business stakeholders and product managers. The role is based in Zurich, Switzerland, while working agile in a hybrid model at UBS offices or from home – as long as you’re in Switzerland.

We are looking for a passionate Conversion Optimization Specialist to:

• understand user needs and obtain a deeper understanding of their decision-making process by making use of qualitative and quantitative research data.
• continuously audit user journeys or specific touchpoints to ensure they fulfil the user’s needs and analyse their conversion performance with web-analytics tools to identify areas of improvement or untapped potentials.
• develop hypotheses based on data and insights aiming at creating conversion-optimized experiences with a strong focus on generating prospect engagement, leads, online account opening, newsletter subscriptions, etc.
• derive best practice wireframes or optimization measures from your hypotheses and transfer them into testable online experiences.
• design, build, and execute A/B testing, multivariate testing, and other testing approaches and continually monitor their performance.
• ensure relevancy of content and orchestrated user experiences by developing and implementing data-driven multichannel personalization.
• lead continuous improvement and implementation of optimized web experiences and report on success or failure.
• build strong relationships and closely collaborate with all chapters within the Experience Design Center of Excellence as well as our main stakeholders such as marketing, publishing, IT, and external agencies.
• be an ambassador for experimentation excellence and a subject matter expert in your field as part of our agile squad covering a range of various skills.