Location: Bowling Green, KY Category: Staff Posted On: Mon Nov 4 2024 Job Description: The Marketing and Communications Coordinator position handles development and execution of outbound undergraduate enrollment marketing needs. The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs. + Supports the department's mission to develop marketing and recruitment resources to increase prospective student inquiries and ultimately matriculation. + Assists with development, maintenance, and implementation of the institution's comprehensive communication and marketing plans including managing project timelines for maximum effectiveness. + Creates and maintains dynamic email templates using HTML, CSS, and liquid markup. + Serves as the primary website manager for the Undergraduate Office of Admissions. + Creates and publishes content and monitors prospective student engagement across multiple social media accounts and platforms. + Records data including reach, spend, and outcomes of all projects to monitor effectiveness of marketing efforts. + Develops and implements digital marketing campaigns that incorporate SEO, social media platform features, digital advertising strategies, and video campaigns. Job Requirements: + Bachelor's degree in marketing, public relations, professional writing, or a related field. + Minimum of one year of experience in a professional team environment (i.e. giving and receiving feedback, working together to accomplish goals, and­ project collaboration.) + Strong writing and copy writing skills ­­ Additional Information: Hourly Range: $21.54 - $23.00 Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment. Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices. Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website. Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php For information related to job postings, please email employment@wku.edu.